Christian Banach, Author at Christian Banach

New Business Leads

by Christian Banach | Aug 2, 2021 | Outbound Sales

CMO’S ON THE MOVE CMO changes are the #1 indicator of new business opportunities. Does your agency have a system to target and land these opportunities predictably? Week of August 2, 2021 Houston Rockets Julian Duncan Chief Marketing and Strategy Officer...

Surprising Agency Growth Strategy: How to Bypass RFPs and Win New Business Predictably

by Christian Banach | May 30, 2021 | Outbound Sales, Proactive Outreach

RFPs are unreliable for predictable agency growth. You don’t know when they will come in, from who, or for what. When RFPs do come in, they tend to drain resources and have low returns. Many agencies, however, are enslaved to this rollercoaster because they simply do...

Building A Rebound-Ready Business Development Program

by Christian Banach | Feb 24, 2021 | Outbound Sales

Next to the Great Recession of 2008, the 2020 pandemic was one of the most devastating events for the ad industry. If you’re like most agencies, COVID brought disruptions, stressors, and challenges. An estimated 49,000 jobs were lost globally, according to Forrester. ...

The red flags were there

by Christian Banach | Feb 15, 2021 | Motivation

The red flags were there. You see, the client… Scoffed at the need for a written agreement, Pushed back on following our process, And before kickoff, dramatically changed the scope. Then, two weeks into a project that takes 3+ months, the client expressed...

Tom Brady is the greatest football player ever

by Christian Banach | Feb 9, 2021 | Motivation

Tom Brady is the greatest football player ever. Why is this easy to recognize? Football, like other sports, is a finite game. Players are known. Rules are fixed. The endpoint is clear. Winners and losers are identifiable. But business is different. Just ask yourself…...