Building A Rebound-Ready Business Development Program
Next to the Great Recession of 2008, the 2020 pandemic was one of the most devastating events for the ad industry. If you’re like most agencies, COVID brought disruptions, stressors, and challenges. An estimated 49,000 jobs were lost globally, according to Forrester. ...The red flags were there
The red flags were there. You see, the client… Scoffed at the need for a written agreement, Pushed back on following our process, And before kickoff, dramatically changed the scope. Then, two weeks into a project that takes 3+ months, the client expressed...Tom Brady is the greatest football player ever
Tom Brady is the greatest football player ever. Why is this easy to recognize? Football, like other sports, is a finite game. Players are known. Rules are fixed. The endpoint is clear. Winners and losers are identifiable. But business is different. Just ask yourself…...
