SEO is over. Referrals are unpredictable. Cold email is dead.
The Relationship-Making™ Blueprint
A business development system to consistently land 6- and 7-figure opportunities—in just 90 days, without a big team or budget.
Most agencies are still chasing leads the old way.
SEO that doesn’t move the needle. Spray-and-pray cold emails. A referral or two if you’re lucky. But deep down, you know it’s not cutting it.
And when the leads dry up, so does the confidence.
That’s because the game has changed.
In today’s competitive and fragmented market, buyers don’t respond to transactional outreach. They engage with agencies they trust—and that trust is built through Relationship-Making™.
This program is built to help you do exactly that:
Spark and sustain the right relationships—at scale—using a proven, modern framework.
What You’ll Walk Away With
This isn’t a course. It’s a system—designed to help you build the relationships that drive serious revenue. By the end of the 10 weeks, you’ll have:
- A launch-ready virtual roundtable campaign—your first relationship-driven outreach initiative
- The FOCUS™ Framework—your step-by-step system for relationship-driven growth
- Clear, actionable ICP and buyer persona templates
- A thought leadership POV that actually opens doors
- A signal-based outreach strategy to follow up with precision
- A modern LinkedIn plan to turn visibility into conversations
- A 30-day execution plan to launch fast and build momentum
Is This Program Right for You?
Whether you’re a founder, head of growth, or BD/marketing lead at an agency looking to grow—this program is built for:
- Creative agencies
- Digital & performance agencies
- Media buying & planning firms
- Experiential & event marketing shops
- PR & communications agencies
- Social/content studios
- Branding firms
- Consultancies
If your team works with brand-side decision-makers and is tired of chasing short-term tactics, this was built for you.
The FOCUS™ Framework
The FOCUS™ Framework is our 5-step system for putting Relationship-Making™ into action.
Built on 20+ years of agency growth experience, it helps you identify, engage, and convert the right clients—through conversations that lead to real opportunities.
01
Find and prioritize accounts
02
Orchestrate thought leadership
03
Create awareness and demand
04
Uncover buying signals
05
Strike with precision
Proven to Help Win Big-Name Clients
The FOCUS™ Framework is built from the same strategies we’ve used to help agencies like BBDO, DDB, Crispin Porter, and Turner Duckworth land 6- and 7-figure opportunities.
Brands our framework has helped agencies win:
Everything You’ll Get Access To
- 10 weekly live sessions (60 minutes each) led by Christian Banach
- Weekly office hours for support
- Templates, frameworks, swipe files, and checklists
- Lifetime access to session recordings
- Optional 1:1 follow-up consulting (limited availability)
All built to support one goal: creating more meaningful conversations with the right people—consistently.
Program Details + How to Join
- Start Date: Week of September 15, 2025
- Format: Live cohort, virtual delivery (10 weeks)
- Session Time: Weekly 60-minute live sessions + office hours (final day/time will be selected with participants’ input to maximize attendance)
- Pricing:
- $1,495 early bird (first 5 enrolled agencies)
- $1,995 standard
- Includes: Access for up to 3 team members per agency
- Limited seats available to keep the group interactive and hands-on
*Includes access for up to 3 team members per agency—so you can bring your marketing, BD, or strategy leads with you.
What Others Are Saying
These results were made possible using the same Relationship-Making™ approach and FOCUS™ framework taught in this program.
“We needed to increase our agency’s awareness beyond the Northwest Region. Working with Christian Banach, we uncovered opportunities across a variety of industries, from spirits to banking. Their strategic approach led to positive replies from CMOs and other decision-makers across the US. In one case, the CMO of a global alcohol brand (and major Super Bowl sponsor) responded to the lead magnet/offer while at the event.”
- Chris Witherspoon, CEO, DNA
“The team at Christian Baanch was a great partner to VIA. They were able to take our unique positioning and find a receptive target for us which resulted in a whole lot of meetings! Definitely a great jump start to our business development team.”
- Leeann Leahy, CEO, VIA
“It’s easy to get ‘stuck’. To stop proactively growing and to hunker down in the work, hoping the next lead will show up. Working with the CB team on a GTM strategy helped us to set back, look at our ‘right to win’ audience, consider their buying journey, and map our position to each step. As a team of ‘outsiders’, CB is able to push you to confront reality and address gaps. A year later and we are still leveraging the playbook established through this consultative process. We’re sharper, more focused, and more proactive in our sales effort.”
- Justin Andrews, Co-Founder, Animus Studios
“The Christian Banach team helped us hone and advance our communications strategy, specifically by making us realize and understand what our unique perspective is. They bring skill and process to new business – the research, targeting, and creation of connections – and tee it up for you to do the pitch. They take the pain out of the painstaking process that is lead gen. The result has been a consistent flow of meetings and RFPs.”
- Ellen Bruss, President, Ellen Bruss Design
“This partnership has been invaluable. Christian Banach’s strategic approach helped us build a professional new business network and consistently secure high-quality brand meetings. These efforts have directly led to new projects and the ability to create amazing work. We’re excited to continue this collaboration with their team.”
- Susan Vugts, Managing Director, SuperHeroes
FREQUENTLY ASKED QUESTIONS
We've got A's for your Q's
What if I can’t attend one of the sessions live?
No problem—every session is recorded and uploaded within 24 hours. You’ll also have access to weekly office hours if you need help with anything you missed.
Do I need to be the founder to get value from this?
Definitely not. This program is designed for anyone responsible for agency growth—whether you’re in marketing, BD, strategy, or leadership.
Will this work if I already have a sales or marketing process?
Yes. Many participants already have bits and pieces in place. The FOCUS™ Framework helps you pull everything into a streamlined, repeatable process that actually converts.
What kind of time commitment should I expect?
Plan for 2–3 hours per week—including the live session. It’s a manageable pace, even if you're juggling client work. You can go deeper during office hours or delegate some of the work to your team.
How many people from my agency can attend with one registration?
Each registration includes access for up to three people from your agency. That could be your head of growth, a marketer, and the founder—or any combination that makes sense for your team.
Need more seats? Just email us at christian@christianbanach.com and we’ll figure out a setup that works for your team.
What day and time are the sessions each week?
Live training sessions will run once a week for 60 minutes, starting the week of September 16. You’ll also have access to a separate weekly office hours session for additional support and feedback. We’ll poll all enrolled participants to find times that work best for the group—expect something like Tuesdays for training and Thursdays for office hours, but we’ll confirm once the cohort is finalized.
Meet Christian.
Christian Banach is a business development strategist who’s helped over 70 agencies land major clients like Netflix, Heineken, and Franklin Sports using the same framework behind the FOCUS™ Framework. He’s worked with firms ranging from global networks like BBDO and DDB to independent boutiques, and publishes the Next Big Win newsletter, read by 42,000+ agency and consulting leaders. Now, he’s helping agencies implement the Relationship-Making™ approach—powered by his proprietary FOCUS™ framework—through a 10-week, hands-on cohort program.
Ready to Build More Relationships—and Revenue?
Enrollment for The Relationship-Making™ Blueprint is now open. Secure your spot in the upcoming 10-week cohort and start generating more meaningful conversations with the right clients.
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