Lead Gen System Implementation

Build Your Agency’s In-house Lead Generation System

The agency landscape is changing. Clients are slashing budgets, bringing more work in-house, and relying more on project-based engagements.

All the while, B2B buying is changing. More decision-makers are involved in vendor selection, clients are more risk-averse, and sales cycles are getting even longer.

It’s harder than ever for agencies to be profitable, and agencies can no longer rely on their old ways of getting new business.

What if your agency had…

  • $A turnkey system to land 6- and 7-figure opportunities predictably?
  • $A step-by-step implementation blueprint that saves your agency time and money?
  • $A proven method that breaks into leading companies and drives more significant deals?
Christian Banach Window

Lead Generation System Implementation Consulting

Christian IMG5

Design and implement through one-to-one consulting an in-house system that lands your agency 6- and 7-figure opportunities from enterprise companies predictably.

  • ZMultiply Productivity with a Specialized Team
  • ZBuild a Predictable Pipeline with Process
  • ZAccelerate ROI Using Cutting-Edge Sales Technology

Meet your teacher mentor friend

Hi, I’m Christian. Over the last 20 years, I’ve been an agency owner, sales team leader, and new business director.

I started a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.

My passion is reinvigorating agency leaders and empowering them with greater confidence in their future.

Christian Standing Whiteboard

My consulting, training, and outsourced services have led to millions of dollars of opportunities with:

How Lead Generation System Implementation Consulting Works:

I will lead a series of (16) 1- to 2-hour workshops and trainings over 3-6 months to help you build a foundation for a successful lead generation system based on the three components of people, process, and technology used in my outsourced lead generation services firm.

Workshops & Trainings

Session 1: Kick-Off, Discovery, & Knowledge Transfer

Session 2: Agency Immersion Workshop

Session 3: Multiply Productivity with a Specialized Team

Session 4: Value, Audience, & Offer Definition Workshop

Session 5: Target Market Strategy Workshop

Session 6: Sales Tech Stack Workshop

Session 7: Outbound Campaign Design Workshop

Session 8: Messaging Workshops

Session 9: Cold Email Training

Session 10: Cold Call Training

Session 11: Voicemail Training

Session 12: LinkedIn Outreach Training

Session 13: Objection Handling Training

Session 14: List Development Workshop

Session 15: Metrics and Analytics Training

Session 16: Strategic Review & Recommendation Meeting


  • Goal Summary
  • Value Proposition Recommendation
  • Ideal Company Profile
  • Buyer Persona
  • Target Account Scorecard
  • Target Account List
  • Content Recommendation
  • Compelling Offer Recommendation
  • Sales/Marketing Audit & Recommendation
  • Outreach Cadence Framework
  • Outbound Campaign Sprint Calendar
  • Sales Message Briefs
  • Email Templates
  • Cold Call Scripts
  • Voicemail Scripts
  • LinkedIn Templates
  • Objection Handling Templates and Scripts
  • List Development Step-by-Step Guides
  • Funnel and Campaign Analytics Worksheets
  • Strategic Review Summary & Recommendations

Included Bonuses

  • Lifetime access to The Banach Agency Growth Strategy Online Course
  • Downloadable checklists, worksheets, and PDF guides
  • Proven templates and scripts


Completion of RFI, submission of agency sales and marketing collateral, and participation from agency leaders in video conference workshops and homework.


What types and sizes of agencies is this for?

Lead Generation System Implementation Consulting is for small independent agencies to large global network agencies across all marketing disciplines, including but not limited to creative, digital, public relations, market research, experiential, branding, shopper marketing, mar-tech, and social media, among others.


How much time commitment should I plan for each workshop?

Each workshop is approximately 2 hours long, has 2 hours of homework, and will require varying hours of time to implement.

online course

Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

Group coaching

Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies


Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably


Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
outsourcing your lead generation


My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over


Press & Media

Check out my recent guest appearances on popular blogs, podcasts, TV, and radio shows


Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

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Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.