Lead Gen System Implementation
Build Your Agency’s In-house Lead Generation System
The agency landscape is changing. Clients are slashing budgets, bringing more work in-house, and relying more on project-based engagements.
All the while, B2B buying is changing. More decision-makers are involved in vendor selection, clients are more risk-averse, and sales cycles are getting even longer.
It’s harder than ever for agencies to be profitable, and agencies can no longer rely on their old ways of getting new business.
What if your agency had…
- $A turnkey system to land 6- and 7-figure opportunities predictably?
- $A step-by-step implementation blueprint that saves your agency time and money?
- $A proven method that breaks into leading companies and drives more significant deals?
Lead Generation System Implementation Consulting
Design and implement through one-to-one consulting an in-house system that lands your agency 6- and 7-figure opportunities from enterprise companies predictably.
- ZMultiply Productivity with a Specialized Team
- ZBuild a Predictable Pipeline with Process
- ZAccelerate ROI Using Cutting-Edge Sales Technology
Meet your teacher mentor friend
Hi, I’m Christian. Over the last 20 years, I’ve been an agency owner, sales team leader, and new business director.
I started a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.
My passion is reinvigorating agency leaders and empowering them with greater confidence in their future.
My consulting, training, and outsourced services have led to millions of dollars of opportunities with:
How Lead Generation System Implementation Consulting Works:
I will lead a series of (16) 1- to 2-hour workshops and trainings over 3-6 months to help you build a foundation for a successful lead generation system based on the three components of people, process, and technology used in my outsourced lead generation services firm.
Workshops & Trainings
Session 1: Kick-Off, Discovery, & Knowledge Transfer
Session 2: Agency Immersion Workshop
Session 3: Multiply Productivity with a Specialized Team
Session 4: Value, Audience, & Offer Definition Workshop
Session 5: Target Market Strategy Workshop
Session 6: Sales Tech Stack Workshop
Session 7: Outbound Campaign Design Workshop
Session 8: Messaging Workshops
Session 9: Cold Email Training
Session 10: Cold Call Training
Session 11: Voicemail Training
Session 12: LinkedIn Outreach Training
Session 13: Objection Handling Training
Session 14: List Development Workshop
Session 15: Metrics and Analytics Training
Session 16: Strategic Review & Recommendation Meeting
Deliverables
- Goal Summary
- Value Proposition Recommendation
- Ideal Company Profile
- Buyer Persona
- Target Account Scorecard
- Target Account List
- Content Recommendation
- Compelling Offer Recommendation
- Sales/Marketing Audit & Recommendation
- Outreach Cadence Framework
- Outbound Campaign Sprint Calendar
- Sales Message Briefs
- Email Templates
- Cold Call Scripts
- Voicemail Scripts
- LinkedIn Templates
- Objection Handling Templates and Scripts
- List Development Step-by-Step Guides
- Funnel and Campaign Analytics Worksheets
- Strategic Review Summary & Recommendations
Included Bonuses
- Lifetime access to The Banach Agency Growth Strategy Online Course
- Downloadable checklists, worksheets, and PDF guides
- Proven templates and scripts
Requirements
Completion of RFI, submission of agency sales and marketing collateral, and participation from agency leaders in video conference workshops and homework.
FAQ
What types and sizes of agencies is this for?
Lead Generation System Implementation Consulting is for small independent agencies to large global network agencies across all marketing disciplines, including but not limited to creative, digital, public relations, market research, experiential, branding, shopper marketing, mar-tech, and social media, among others.
How much time commitment should I plan for each workshop?
Each workshop is approximately 2 hours long, has 2 hours of homework, and will require varying hours of time to implement.
