It’s Okay To Be Different: Positioning Your Agency to Stand Out from Competitors

When it comes to your agency’s new business program, differentiated positioning is the foundation. Given the near-demise of the Agency of Record concept, differentiation has never been more critical. Today, clients work with a network of agencies they can draw on, assigning work on a project-by-project basis that plays to strengths. Singular relationships (and the retainers ...