5 Essentials of an Effective Voicemail for Agency New Business

One overlooked business development skill is: leaving a voicemail. Without effective voicemails, you’re going to get fewer callbacks, fewer email responses, and fewer meetings. Without a steady stream of meetings, your agency’s new business program will suffer. When the pipeline dries, it leads to less-predictable revenue and an increasing reliance on the unpredictable referral. As an agency ...

4 Stages of a Successful Sales Call for Agency New Business

Just because someone is a skilled marketing professional does not mean that he or she knows how to sell. New business development professionals at ad agencies very often, it turns out, get little to no training on how to effectively complete large, complex sales. Yet using some proven techniques and a little pre-call planning, business development ...