The Banach Agency Growth Strategy

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Module 1 - Introduction

(1.1) The 3 Secrets to Predictably Land 6- and 7- Figure Opportunities 1 Topic

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(1.1.1) The 3 Secrets to Predictably Land 6- and 7- Figure Opportunities

Module II - People

(2.1) Multiply Productivity by Assembling a Specialized Team 2 Topics

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(2.1.1) Multiply Productivity by Assembling a Specialized Team

(2.1.2) 7 Specialized Roles for Outbound Business Development

Module III - Process

(3.1) Build a Predictable Pipeline Driven by Process 1 Topic

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(3.1.1) Build a Predictable Pipeline Driven by Process

(3.2) P – Discover the Pivotal Problems Your Agency Uniquely Solves 2 Topics

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(3.2.1) What Is A Pivotal Problem?

(3.2.2) Discover the Pivotal Problems Your Agency Uniquely Solves

(3.3) R – Find Starving Audience You Have the Right-to-Win 6 Topics

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(3.3.1) What Is A Right-to-Win Audience?

(3.3.2) Identify Ideal Companies and Buyers to Target

(3.3.3) 3 Steps to Create Your Ideal Company Profile

(3.3.4) 7 Steps to Create Your Buyer Persona

(3.3.5) Catch Whales through Account-Based Sales

(3.3.6) 4 Steps to Build Your Account-Based Sales List

(3.4) O – Make Compelling Offers that are No/Low Cost 2 Topics

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(3.4.1) Make Compelling Offers that are No/Low Cost

(3.4.2) 7 Steps to Create Your Compelling Offer

(3.5) P – Have Decision-Makers Thank You for Pitching Them 2 Topics

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(3.5.1) What is Professional Persistence?

(3.5.2) How To Create Your Professionally Persistent Sales Cadence

(3.6) E – Use the Power of Words to Connect with Dream Clients 2 Topics

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(3.6.1) What Is Engaging Messaging?

(3.6.2) 9 Principles of Engaging Messaging

(3.7) L – Launch and Optimize with Minimal Risk 3 Topics

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(3.7.1) Launch and Optimize in Sprints

(3.7.2) What Is Optimization?

(3.7.3) How to Optimize Your Campaigns

Module IV - Technology

(4.1) Accelerating ROI with Technology 3 Topics

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(4.1.1) What Is Sales Technology

(4.1.2) 5 Cutting-Edge Sales Tools to Accelerate ROI

(4.1.3) 4 Steps to Set Up a Cutting-Edge Sales Technology Stack

Module V - Conclusion

(5.1) 4 Steps to Overcome Uncertainty and Take Action 1 Topic

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(5.1.1) 4 Steps to Overcome Uncertainty and Take Action

The Banach Agency Growth Strategy

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