I was struggling…
Prospects weren’t responding.
So I began googling things like “best cold email templates.”
I discovered a treasure-trove of email templates that promised to “3x my responses.”
These templates filled me with hope. This was going to be easy!
That Monday, I selected a template and sent 500 cold emails.
I then sat back, waiting for an avalanche of requests to meet.
Looking for answers, I browsed through the sales emails I received.
What I found was eye-opening. I pinpointed what the emails had in common.
The messages weren’t personalized.
The following Monday, I set a new goal.
Instead of blasting out 500 templated emails, I’d invest the time to personalize a set of messages.
GrubHub’s CMO was the first prospect on my list. I researched her online presence.
I found a recent interview where she talked about her new marketing objectives.
Armed with this information, I personalized the email and sent it.
Later that afternoon, I got a response.
Not only did she request a time to meet, but she also THANKED ME for reading her interview.
Where are you not seeing results?
Are you taking shortcuts?