I was struggling…

Prospects weren’t responding.

So I began googling things like “best cold email templates.”

I discovered a treasure-trove of email templates that promised to “3x my responses.”

These templates filled me with hope. This was going to be easy!

That Monday, I selected a template and sent 500 cold emails.

I then sat back, waiting for an avalanche of requests to meet.

Crickets. NOTHING!

Looking for answers, I browsed through the sales emails I received.

What I found was eye-opening. I pinpointed what the emails had in common.

The messages weren’t personalized.

The following Monday, I set a new goal.

Instead of blasting out 500 templated emails, I’d invest the time to personalize a set of messages.

GrubHub’s CMO was the first prospect on my list. I researched her online presence.

I found a recent interview where she talked about her new marketing objectives.

Armed with this information, I personalized the email and sent it.

Later that afternoon, I got a response.

Not only did she request a time to meet, but she also THANKED ME for reading her interview.

Where are you not seeing results?

Are you taking shortcuts?