I was struggling…

I was struggling…


Prospects weren’t responding.

So I began googling things like “best cold email templates.”

I discovered a treasure-trove of email templates that promised to “3x my responses.”

These templates filled me with hope. This was going to be easy!

That Monday, I selected a template and sent 500 cold emails.

I then sat back, waiting for an avalanche of requests to meet.

Crickets. NOTHING!

Looking for answers, I browsed through the sales emails I received.

What I found was eye-opening. I pinpointed what the emails had in common.

The messages weren’t personalized.

The following Monday, I set a new goal.

Instead of blasting out 500 templated emails, I’d invest the time to personalize a set of messages.

GrubHub’s CMO was the first prospect on my list. I researched her online presence.

I found a recent interview where she talked about her new marketing objectives.

Armed with this information, I personalized the email and sent it.

Later that afternoon, I got a response.

Not only did she request a time to meet, but she also THANKED ME for reading her interview.

Where are you not seeing results?

Are you taking shortcuts?

There Are No Shortcuts To Any Place Worth Going

Christian Banach

Christian Banach

Say, hi! Connect with me on LinkedIn, Facebook, and Instagram.


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