It was on the brink of bankruptcy.

Over the prior four quarters, the company incurred $1 billion in losses.

It was 1997.

The company was Apple.

Later that year, Steve Jobs returned.

He recognized that Apple’s engineers were working on “interesting” projects.

But the work sent the company in too many different directions.

Jobs said…

“When you think about focusing, you think, well, focusing is about saying yes. No. Focusing is about saying no.”

He cut 70% of Apple’s product line.

He got Apple out of side businesses.

The sudden change of strategy saved Apple.

The following January, Apple had its first profitable quarter in years.

And today, Apple, once on the brink of bankruptcy, is worth over $2 trillion.

Is your agency’s new business program focused on a target audience?

Or are you targeting several “interesting” audiences that take you in different directions?

What can your agency learn from Apple?

Where can you focus?

Where can you say no?