It was the week after Thanksgiving,
And the beginning of a mad dash to close out the year.
See, my first company put on Chicago’s top New Year’s Eve event each year at the Hilton Chicago.
It had it all…
Grammy Award-winning performers like Pitbull,
And over 4,000 partygoers.
Because of the mad dash, I always “forgot” about strategic planning for the following year.
Typically, it wasn’t until February or March that I would have a plan in place.
That meant I missed the most fruitful months, January and February, to start conversations with prospects.
After years of this, I said, “no more.”
I was determined to have a plan in place by January 1st
Well, I prioritized it.
I started the planning process earlier.
I delegated tasks and eliminated distractions to free up time.
Most impactful, I scheduled time on my calendar for strategic planning.
Strategic planning got done.
I felt less stressed over the holidays.
Oh, and I started a conversation with a beer brand that led to a significant deal.
Your agency is racing right now too.
I get it.
Is your strategic plan complete?
Is your agency’s new business plan on it?