Oh no. It happened… again!
Your agency was finally cruising along. Clients were happy. Your team was happy. You were happy.
But then… You unexpectedly lose a client.
To make matters worse, your new business pipeline is dry. You’ve been busy with clients, so you deprioritized business development.
You scramble. You become increasingly worried you’ll need to let people go. Your team feels the stress, and a key player resigns.
Then finally, you catch a break. A former client who’s moved on to a new company calls about a project.
You dodge the bullet and vow that you’ll never get too busy for new business again.
Sound familiar? Unfortunately, it’s a story I hear over and over—the revenue rollercoaster.
Your agency needs a system because what you do once in a while does not shape your agency.
What you do consistently does.