Sales Outsourcing vs In-House? 7 Critical Factors to Consider

8 min read 209 views

Brands are increasingly moving work that traditionally has been done by external partners to in-house agencies. Strategy, creative, media, social, influencer marketing, production, and experiential work is shifting. According to an Association of National Advertisers survey, the numbers are significant enough that external agencies need to pay attention. The ANA’s survey of brand marketers showed that …


4 Stages of a Highly Successful Sales Call for Outbound Sales (part 2 of 3)

5 min read 52 views

Just because someone is a skilled marketer that does not mean that they know how to sell or lead an effective sales call. Agency principals and new business development professionals with agencies, it turns out, often get little to no training on how to effectively complete large, complex sales. Yet using proven techniques and pre-call planning, …


Hall-of-Fame Football Coach’s Secret Weapon Will Improve Your Outbound Sales (part 3 of 3)

5 min read 48 views

What happens in your agency after the new business call ends? For too many agencies, it goes something like this. Everyone is pleased with the call, how nice the prospect seems and leave hopeful for future possibilities. But, too many agency new business calls end without a clear idea of what was learned about the prospect …


The Emerging Sales Tool Your Outbound Sales Program Needs Now

5 min read 39 views

Your agency’s new business program needs a repeatable, scalable, and importantly, personalized, prospecting process to keep the pipeline full of meetings with dream clients. Without the right sales tools, your outbound efforts will not reach their full potential. One new sales tool to emerge over the last few years is the sales engagement platform. While SaaS …