Whether you’ve just started your business or have been around the block, there’s no denying that the marketing landscape is ever-evolving, and competition is fiercer today than ever before.
To survive, you have to proactively go after new business versus passively waiting for leads from referrals and inbound marketing. Those that are thriving in this new climate have a system to generate opportunities predictably.
Cohort starts November 1
Enrollment opens in October
(Cohort Limited to First 10 Students)
Are you tired of working with small clients and want to go upmarket and land larger clients with bigger budgets?
Do you want to get off the revenue rollercoaster with a system that generates a predictable pipeline?
Are you not getting enough opportunities with the type of clients you want and need help generating right-fit opportunities?
You will learn a systematic process to identify, target, and convert cold prospects to 6-figure opportunities predictably.
Our proven 6-step process for consistent, repeatable, and predictable results.
Cohort Format
Cohort starts November 1
Enrollment opens in October
(Cohort Limited to First 10 Students)
Customer satisfaction is our #1 goal, and we want this decision to be 100% risk-free so you can focus on learning. If you attend each of the live sessions and decide the program didn't deliver on its promise for any reason, just let us know, and we'll refund your full payment, no questions asked.
I started a concert promotions business in high school. It grew rapidly, and we worked with Grammy award winners like Lady Gaga and Pitbull. Not long after, we launched an experiential marketing agency division and activated programs for Disney and Toyota.
The business was booming, but the 2008 Great Recession happened. Things screeched to a halt. Like many agencies, I had grown through worth-of-mouth and referrals. To rebound, I hired a consultant who taught me the fundamentals of business development.
I felt reinvigorated. I closed my firm, took what I learned from the consultant, and pivoted to a career in agency business development. Over the last decade, I have worked at independent and holding companies agencies across marketing disciplines.
I discovered that my superpower was hunting and generating top-of-the-funnel opportunities. I was involved in millions of dollars of wins with companies like Kohl’s and Constellation Brands.
Over the years, I still felt an entrepreneurial itch, but I wasn’t sure what I wanted to do. But then the pandemic started, and agencies were losing clients, and some closed their doors. It reminded me of my agency during the Great Recession.
But this time, I had the expertise to help as that consultant did for me. I left my high-paying agency job and launched this consultancy to help agencies, freelancers, and consultants rebound and accelerate growth. And I am excited to teach you what I learned over the last 20+ years in this course.
A comprehensive curriculum to build the foundation for a successful outbound business development process for your business.
Each week you will go through 1 to 2 hours of self-paced recorded material, participate in a 90-minute live session with Christian, and have 1 to 2 hours of homework so that by the end of the 6-week program, you’re generating leads for your business.
• What to expect: schedule, roadmap, communications, and the 6 steps of the process
• Why outbound business development is critical for agencies, freelancers, and consultants
• Defining your growth goals, prioritizing their importance, and establishing KPI’s to measure success
• What is a pivotal problem, and why is it important
• How to uncover pivotal problems you uniquely solve and decide where to focus
• Examples of pivotal problems and how they were used to start relationships with decision-makers
• What is a right-to-win audience, and why is it important
• How to identify the companies most likely to want your services
• How to identify the buyers within those companies most likely in need of your services
• What is an offer, and why is it important
• The 5-step offer pyramid framework
• Examples of successful offers and background on how they were developed
• What is professional persistence, and why is it important
• How to create a professionally persistent sales sequence that works for your schedule
• Examples of sales sequences and why to use when
• What is engaging messaging, and why is it important
• The 9 principles of engaging messaging
• How to write personalized cold emails that breakthrough and convert
• How to build outbound campaign sprints
• What key performance metrics to track and why
• How to use analytics to improve your results continuously
• What is sales technology, and why is it important
• What no-cost/low-cost sales tools do you need to get started
• How to use these tools to build lists, send emails, and never miss a task
• Summary of program and PROPEL™ process
• How to approach with a pilot program mentality
• Final Q&A and next steps
I’ve charged $15,000 to $25,000 to teach this to top executives at the world’s leading advertising and marketing agencies. But I want to make that same quality of education available to everyone, regardless of where they live or which resources they have access to.
In this course, you’ll gain the same insights and methods I offer my clients while receiving direct support from my team and me for a small fraction of the price.
I've spent over 10 years and thousands of hours implementing, teaching, speaking, coaching, and writing to develop the PROPEL™ Process. This program includes only the very best of what I’ve discovered in a convenient 6-week program.
Cohort starts November 1
Enrollment opens in October
(Cohort Limited to First 10 Students)