Prospecting Training

Improve Your New Business Team’s Prospecting

The agency landscape is changing. Clients are slashing budgets, bringing more work in-house, and relying more on project-based engagements.

All the while, prospecting is changing. Professionals receive 115 emails daily, LinkedIn is becoming saturated, and companies are cutting office desk phones and voicemail.

It’s harder than ever for business development and sales reps to connect with prospects, and they can no longer rely on their old ways of generating new opportunities.

What if your new business team…

  • $Had a predictable pipeline?
  • $Was more effective and efficient?
  • $Won more significant deals?
Christian Banach Window

Prospecting Training

Christian IMG5

Connect with busy senior decision-makers at enterprise companies more often with Prospecting Training.

  • ZGet More Replies by Writing Engaging Cold Emails
  • ZHave Decision-Makers Thank You for Pitching Them
  • Z Get Dream Clients Using the Power of Words
  • ZBuild Relationships with Ideal Prospects on LinkedIn
  • ZSet Meetings Predictably with the Golden Rule of Cold Calling

Meet your teacher mentor friend

Hi, I’m Christian. Over the last 20 years, I’ve been an agency owner, sales team leader, and new business director.

I started a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.

My passion is reinvigorating agency leaders and empowering them with greater confidence in their future.

Christian Standing Whiteboard

My consulting, training, and outsourced services have led to millions of dollars of opportunities with:

How Prospecting Training Works:

I will lead a series of (10) 1 to 2-hour training sessions over 3-6 months to teach your business development team the most effective strategies and tactics to connect with busy decision-makers at enterprise companies in today’s environment.

Training Sessions

Training 1: Sales Tech Stack Workshop

Training 2: Outbound Campaign Design Workshop

Training 3: Messaging Workshops

Training 4: Cold Email Training

Training 5: Cold Call Training

Training 6: Voicemail Training

Training 7: LinkedIn Outreach Training

Training 8: Objection Handling Training

Training 9: List Development Workshop

Training 10: Metrics and Analytics Training


  • Sales/Marketing Audit & Recommendation
  • Outreach Cadence Framework
  • Outbound Campaign Sprint Calendar
  • Sales Message Briefs
  • Email Templates
  • Cold Call Scripts
  • Voicemail Scripts
  • LinkedIn Templates
  • Objection Handling Templates and Scripts
  • List Development Step-by-Step Guides
  • Funnel and Campaign Analytics Worksheets
  • Strategic Review Summary & Recommendations

Included Bonuses

  • Lifetime access to The Banach Agency Growth Strategy Online Course
  • Downloadable checklists, worksheets, and PDF guides
  • Proven templates and scripts


Completion of RFI, submission of agency sales and marketing collateral, and participation from new business team members responsible for prospecting in video conference trainings and homework.


What types and sizes of agencies are this training for?

Prospect Training is for business development team members responsible for prospecting at small independent agencies to large global network agencies across all marketing disciplines, including but not limited to creative, digital, public relations, market research, experiential, branding, shopper marketing, mar-tech, and social media, among others.


How much time commitment should I plan for each training?

Each training is approximately 1 hour long and has 2-4 hours of homework.

online course

Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

Group coaching

Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies


Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably


Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
outsourcing your lead generation


My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over


Press & Media

Check out my recent guest appearances on popular blogs, podcasts, TV, and radio shows


Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

free resources icon

Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.