It was the end of the night. I was sipping a cocktail when a hand grabbed my shoulder. I looked up. An old familiar face said with a big smile, "Hey boss!" It was years since I had seen him. But it felt like it was yesterday. When running my concert promotions...

I went hiking in Sedona last weekend. But I was a bit nervous because The hike would be the first of its kind for me. Upon arrival, I looked up and saw hikers climbing a massive spire. From my vantage point, it seemed impossible. We had only a few hours, so we...

A colleague once told me, "You're the Wizard of Oz, Christian. Mysteriously leading from behind a curtain." See when I owned my concert promotions business, I produced massive events. Grammy award-winning artists like Lady Gaga, T-Pain, and Pitbull performed. Yet I...

Some days I didn't want to get out of bed. The alarm would go off, and I would think, do I HAVE to wake up? I'm tired. I don't want to cook the family breakfast. Do I have to work today? One morning, I woke from a dream where I had created street art from homeless...

Last night I watched "Take the Ball Pass the Ball" on Netflix. What I saw opened my eyes! The film focuses on the Spanish futbol club FC Barcelona. From 2008 to 2012, the team won 14 of a possible 19 trophies. The documentary offers lessons that go beyond sports. What...

I'm a fraud. I thought as I waited for them to find me out. See, my first company started as a concert promotions business. Grammy award-winning artists like Lady Gaga, Pitbull, and T-Pain performed at my events. A few years after launch, we got into experiential...

Poker involves luck, uncertainty, risk, and sometimes deception. Every decision you make for your agency is a bet. What new business opportunities should we pursue? What ideas should we pitch? Like poker, these are bets because not all the facts are known. You don't...

Why is simplicity so complex? Why do we give undue credence to complex concepts? Complexity bias. We're fooled into believing complex concepts are better than the more straightforward ones. Marketers make frequent use of complexity bias. We incorporate confusing...