THE BANACH AGENCY GROWTH STRATEGY™

Learn to Predictably Land Your Agency 6- and 7-Figure Opportunities

It was the end of the night

It was the end of the night. I was sipping a cocktail when a hand grabbed my shoulder. I looked up. An old familiar face said with a big smile, "Hey boss!" It was years since I had seen him. But it felt like it was yesterday. When running my concert promotions...

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New Business Leads

CMO'S ON THE MOVE CMO changes are the #1 indicator of new business opportunities. Does your agency have a system to target and land these opportunities predictably? Week of April 12, 2021 SC Johnson Jai Kibe Senior Vice President and Chief Marketing Officer MTV...

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I went hiking in Sedona last weekend

I went hiking in Sedona last weekend. But I was a bit nervous because The hike would be the first of its kind for me. Upon arrival, I looked up and saw hikers climbing a massive spire. From my vantage point, it seemed impossible. We had only a few hours, so we...

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A colleague once told me

A colleague once told me, "You're the Wizard of Oz, Christian. Mysteriously leading from behind a curtain." See when I owned my concert promotions business, I produced massive events. Grammy award-winning artists like Lady Gaga, T-Pain, and Pitbull performed. Yet I...

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Some days I didn’t want to get out of bed

Some days I didn't want to get out of bed. The alarm would go off, and I would think, do I HAVE to wake up? I'm tired. I don't want to cook the family breakfast. Do I have to work today? One morning, I woke from a dream where I had created street art from homeless...

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I’m a fraud

I'm a fraud. I thought as I waited for them to find me out. See, my first company started as a concert promotions business. Grammy award-winning artists like Lady Gaga, Pitbull, and T-Pain performed at my events. A few years after launch, we got into experiential...

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Building A Rebound-Ready Business Development Program

Building A Rebound-Ready Business Development Program

Next to the Great Recession of 2008, the 2020 pandemic was one of the most devastating events for the ad industry. If you’re like most agencies, COVID brought disruptions, stressors, and challenges. An estimated 49,000 jobs were lost globally, according to Forrester. ...

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Why is simplicity so complex?

Why is simplicity so complex? Why do we give undue credence to complex concepts? Complexity bias. We're fooled into believing complex concepts are better than the more straightforward ones. Marketers make frequent use of complexity bias. We incorporate confusing...

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MY FREE RESOURCES

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development program today.

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Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

Group coaching

Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies

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Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably

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Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
outsourcing your lead generation

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My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over

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Press & Media

Check out my recent guest appearances on popular blogs, podcasts, TV, and radio shows

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Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

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Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.