THE BANACH AGENCY GROWTH STRATEGY™
Learn to Predictably Land Your Agency 6- and 7-Figure Opportunities
The red flags were there
The red flags were there. You see, the client... Scoffed at the need for a written agreement, Pushed back on following our process, And before kickoff, dramatically changed the scope. Then, two weeks into a project that takes 3+ months, the client expressed...
Tom Brady is the greatest football player ever
Tom Brady is the greatest football player ever. Why is this easy to recognize? Football, like other sports, is a finite game. Players are known. Rules are fixed. The endpoint is clear. Winners and losers are identifiable. But business is different. Just ask yourself…...

8 Cold Email Tips from Experts to Improve Response Rates in 2021
Cold emailing is non-negotiable for successful lead generation programs. For agencies, an outbound business development program that creates consistent lead flow is the ultimate solution to getting off the agency revenue rollercoaster. When done right, cold email is a...
A NASA engineer made a stunning discovery
A NASA engineer made a stunning discovery in 1964. Every 176 years, Jupiter, Saturn, Uranus, and Neptune, enter a rare alignment, which means a spacecraft could slingshot from one planet to the next, reducing the trip from 40 years to 10. The next alignment would...
Ah-ha! Hiding in plain sight
Ah-ha! Hiding in plain sight, There it was! For weeks, I agonized over my next new hire. I was convinced I need a seasoned pro over a junior person with potential. Why? A senior hire would... 1. Help build a strong organizational foundation. 2. Manage future hires,...
Growing up, I often felt like an outsider
Growing up, I often felt like an outsider. I often felt unnoticed in social settings. But in the classroom and on the sports field, it was different. I was smart and a great athlete. My brains and athleticism got me noticed and attracted friends. But outside of these...

Get Your Agency Off the Revenue Rollercoaster
Feast and famine. It's how far too many agencies describe new business. Ups and downs on the revenue rollercoaster aren't just stressful for agency principals and leaders—they put the entire business at risk. You can't avoid the peaks and valleys altogether, but there...
Over the holidays, I’ll be taking quality time off
Over the holidays, I’ll be taking “quality” time off. What do I mean by quality? I mean that I will be using my vacation time to rejuvenate with intention. In the past, I bought into the notion that time off meant tossing out the to-do lists and schedules. So,...
At 18, I founded a live events company
At 18, I founded a live events company. With dreams of producing worldwide energizing experiences, I named it Global Adrenaline. With no experience, why was I capable of building a global company? Jim Collins in "Built to Last" talks of exceptional companies...
When we’re growing up
When we're growing up, society often tells us that we're not old enough. And then one day, without warning, society tells us that we're too old. We're persistent when we're young. But, unfortunately, after a certain age, we often give up or don't even try. We...
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