THE BANACH AGENCY GROWTH STRATEGY™

Learn to Predictably Land Your Agency 6- and 7-Figure Opportunities

Five years ago, I set a goal to read 25 new books a year.

Five years ago, I set a goal to read 25 new books a year.As soon as I finished one book, I started the next.I kept a record of the books.At the end of the year, I counted.Every year, I took pride in accomplishing my goal.But last year, something happened.I was a...

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Growing up, I wanted to be a pro baseball player

Growing up, I wanted to be a pro baseball player. In 4th grade, I knew where I wanted to go to high school. Driscoll Catholic. The school was an annual contender for the State Championship. I convinced my parents, and that's where I went. Our team at Driscoll was...

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I was contemplating whether or not to launch this firm

I was contemplating whether or not to launch this firm. It would be months before everything was set. I needed to start building awareness and trust. But there was a problem. I was employed full-time. Promoting my soon-to-launch business could be a conflict. We were 6...

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It was a Tuesday

It was a Tuesday. We got the notice. My daughter's cheerleading team is going to nationals. You would think I would be excited. But I shrugged. The competition takes place midweek in Orlando. That meant I would have to take time off. I recently launched a business. I...

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I thought I knew it all

I thought I knew it all. I never thought I needed a mentor. I knew who I was. I'm a successful business owner. But then the Great Recession happened. My business collapsed. During this time, I began watching others. I noticed something. Not everyone was like me. I'm...

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It was the end of the night

It was the end of the night. I was sipping a cocktail when a hand grabbed my shoulder. I looked up. An old familiar face said with a big smile, "Hey boss!" It was years since I had seen him. But it felt like it was yesterday. When running my concert promotions...

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I went hiking in Sedona last weekend

I went hiking in Sedona last weekend. But I was a bit nervous because The hike would be the first of its kind for me. Upon arrival, I looked up and saw hikers climbing a massive spire. From my vantage point, it seemed impossible. We had only a few hours, so we...

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A colleague once told me

A colleague once told me, "You're the Wizard of Oz, Christian. Mysteriously leading from behind a curtain." See when I owned my concert promotions business, I produced massive events. Grammy award-winning artists like Lady Gaga, T-Pain, and Pitbull performed. Yet I...

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Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

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Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies

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Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably

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Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
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My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over

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Press & Media

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Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

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Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.