Your Step-by-Step Guide to Creating an Ideal Customer Profile for Outbound Sales

5 min read 391 views

To better reach sales goals and gain a deeper understanding of your core customer base, agencies should begin their business development program by creating an ideal customer profile. This provides your sales and marketing teams with a clear, well-defined set of characteristics of the best clients for your agency’s services. But, be realistic about what you …


5 Steps to Quickly Build a Lucrative and Targeted Sales Lead List

5 min read 310 views

You’ve written a great introduction email and have prepared an inspiring cold-call pitch, but how do you actually get in touch with and make contact with the prospect? Calling the company’s switchboard or filling out their website “contact us” form are not efficient or effective ways to connect with senior marketing decision-makers for agency new business. …