Tag Archives differentiation

It’s Okay To Be Different: Positioning Your Agency to Stand Out from Competitors

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When it comes to your agency’s new business program, differentiated positioning is the foundation of an effective sales strategy. Given the near-demise of the Agency of Record concept, differentiation has never been more critical. Today, clients work with a network of agencies they can draw on, assigning work on a project-by-project basis that plays to strengths. …