4 Stages of a Successful Discovery Call for Agency New Business

Just because someone is a skilled marketer that does not mean that they know how to sell or lead an effective discovery call.   Agency principals and new business development professionals with agencies, it turns out, often get little to no training on how to effectively complete large, complex sales. Yet using proven techniques and pre-call planning, ...

It’s Your Fault the New Business Call was Unsuccessful, You Weren’t READY

Are you dissatisfied with how your last sales discovery call went? Do you often find yourself complaining that the prospect was unqualified or not ready to buy? Maybe you felt great rapport but hung up the phone with no clear next steps. Or maybe you sent follow-up materials and never heard anything back. Without  pre-call ...