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Sales Outsourcing vs In-House? 7 Critical Factors to Consider

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Brands are increasingly moving work that traditionally has been done by external partners to in-house agencies. Strategy, creative, media, social, influencer marketing, production, and experiential work is shifting. According to an Association of National Advertisers survey, the numbers are significant enough that external agencies need to pay attention. The ANA’s survey of brand marketers showed that …

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