3 Rules to Overcoming Sales Objections for Agency New Business

My very first day at my very first job was as a holiday sales associate at Best Buy. The 16-year-old me was nervous to say the least. It was my responsibility to persuade customers to buy a $2,000 computer. That seemed like a massive among of money to convince someone to spend. And if by some ...

5 Essentials of an Effective Voicemail for Agency New Business

One overlooked business development skill is: leaving a voicemail. Without effective voicemails, you’re going to get fewer callbacks, fewer email responses, and fewer meetings. Without a steady stream of meetings, your agency’s new business program will suffer. When the pipeline dries, it leads to less-predictable revenue and an increasing reliance on the unpredictable referral. As an agency ...