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What is a Sales Cadence? 2x Your Outbound Sales With These 7 Steps

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Rhythm. Patter. Pace. Flow. They matter greatly in music, in sports and in sales. For agency new business, it’s critical to have a clearly defined sales cadence that outlines the number of touches, how frequently they’re made, and the content of each touch. A sales cadence strategy is cornerstone to a proactive outbound sales program. Without …

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