Target Market Strategy

Define Your Agency’s Target Market Strategy for Growth

The agency landscape is changing. Clients are slashing budgets, bringing more work in-house, and relying more on project-based engagements.

All the while, B2B buying is changing. More decision-makers are involved in vendor selection, clients are more risk-averse, and sales cycles are getting even longer.

It’s harder than ever for agencies to be profitable, and agencies can no longer rely on their old ways of getting new business.

What if your agency…

  • $Had a predictable pipeline?
  • $Stopped wasting time and money?
  • $Won more significant deals?
Christian Banach Window

Target Market Strategy Consulting

Christian IMG5

Break into new markets and accelerate growth with one-to-one Target Market Strategy Consulting.

  • ZDefine Your New Business Goals & KPIs
  • ZDiscover the Pivotal Problems Your Agency Uniquely Solves
  • ZFind Starving Audiences You Have the Right-To-Win
  • ZMake Compelling Offers that are No/Low Cost
  • ZGo-To-Market Without A Big Investment or Risk

Meet your teacher mentor friend

Hi, I’m Christian. Over the last 20 years, I’ve been an agency owner, sales team leader, and new business director.

I started a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.

My passion is reinvigorating agency leaders and empowering them with greater confidence in their future.

Christian Standing Whiteboard

My consulting, training, and outsourced services have led to millions of dollars of opportunities with:

How Target Market Strategy Consulting Works:

I will lead a series of (5) 2-hour workshops over 1-3 months to help you get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market.


Workshop 1: Kick-Off, Discovery, & Knowledge Transfer

Workshop 2: Agency Immersion Workshop

Workshop 3: Value, Audience, & Offer Definition Workshop

Workshop 4: Target Market Strategy Workshop

Workshop 5: Strategic Review & Recommendation Meeting


  • Goal Summary
  • Value Proposition Recommendation
  • Ideal Company Profile
  • Buyer Persona
  • Target Account ScorecardTarget
  • Account List
  • Content Recommendation
  • Compelling Offer Recommendation
  • Strategic Review Meeting

Included Bonuses

  • Lifetime access to The Banach Agency Growth Strategy Online Course
  • Downloadable checklists, worksheets, and PDF guides
  • Proven templates and scripts


Completion of RFI, submission of agency sales and marketing collateral, and participation from agency leaders in video conference workshops and homework.


What types and sizes of agencies are this group coaching program for?

Target Marketing Strategy is for small independent agencies to large global network agencies across all marketing disciplines, including but not limited to creative, digital, public relations, market research, experiential, branding, shopper marketing, mar-tech, and social media, among others.


How many hours can I expect to work on this each week?

Each workshop is approximately 2 hours long and has 2 hours of homework.

online course

Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

Group coaching

Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies


Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably


Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
outsourcing your lead generation


My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over


Press & Media

Check out my recent guest appearances on popular blogs, podcasts, TV, and radio shows


Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

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Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.