Target Market Strategy
Define Your Agency’s Target Market Strategy for Growth
The agency landscape is changing. Clients are slashing budgets, bringing more work in-house, and relying more on project-based engagements.
All the while, B2B buying is changing. More decision-makers are involved in vendor selection, clients are more risk-averse, and sales cycles are getting even longer.
It’s harder than ever for agencies to be profitable, and agencies can no longer rely on their old ways of getting new business.
What if your agency…
- $Had a predictable pipeline?
- $Stopped wasting time and money?
- $Won more significant deals?
Target Market Strategy Consulting
Break into new markets and accelerate growth with one-to-one Target Market Strategy Consulting.
- ZDefine Your New Business Goals & KPIs
- ZDiscover the Pivotal Problems Your Agency Uniquely Solves
- ZFind Starving Audiences You Have the Right-To-Win
- ZMake Compelling Offers that are No/Low Cost
- ZGo-To-Market Without A Big Investment or Risk
Meet your teacher mentor friend
Hi, I’m Christian. Over the last 20 years, I’ve been an agency owner, sales team leader, and new business director.
I started a concert promotion and experiential marketing agency in high school and would grow it to over $10MM in sales.
My passion is reinvigorating agency leaders and empowering them with greater confidence in their future.
My consulting, training, and outsourced services have led to millions of dollars of opportunities with:
How Target Market Strategy Consulting Works:
I will lead a series of (5) 2-hour workshops over 1-3 months to help you get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market.
Workshops
Workshop 1: Kick-Off, Discovery, & Knowledge Transfer
Workshop 2: Agency Immersion Workshop
Workshop 3: Value, Audience, & Offer Definition Workshop
Workshop 4: Target Market Strategy Workshop
Workshop 5: Strategic Review & Recommendation Meeting
Deliverables
- Goal Summary
- Value Proposition Recommendation
- Ideal Company Profile
- Buyer Persona
- Target Account ScorecardTarget
- Account List
- Content Recommendation
- Compelling Offer Recommendation
- Strategic Review Meeting
Included Bonuses
- Lifetime access to The Banach Agency Growth Strategy Online Course
- Downloadable checklists, worksheets, and PDF guides
- Proven templates and scripts
Requirements
Completion of RFI, submission of agency sales and marketing collateral, and participation from agency leaders in video conference workshops and homework.
FAQ
What types and sizes of agencies are this group coaching program for?
Target Marketing Strategy is for small independent agencies to large global network agencies across all marketing disciplines, including but not limited to creative, digital, public relations, market research, experiential, branding, shopper marketing, mar-tech, and social media, among others.
How many hours can I expect to work on this each week?
Each workshop is approximately 2 hours long and has 2 hours of homework.
