Helping Agencies Win Dream Clients
My very first day at my very first job was as a holiday sales associate at Best Buy. The 16-year-old me was nervous to say the least. It was my responsibility to persuade customers to buy a $2,000 computer. That seemed like a massive among of money to convince someone to spend. And if by some ...
What happens in your agency after the new business call ends? For too many agencies, it goes something like this. Everyone is pleased with the call, how nice the prospect seems and leave hopeful for future possibilities. But, too many agency new business calls end without a clear idea of what was learned about the prospect ...
Just because someone is a skilled marketer that does not mean that they know how to sell or lead an effective discovery call. Agency principals and new business development professionals with agencies, it turns out, often get little to no training on how to effectively complete large, complex sales. Yet using proven techniques and pre-call planning, ...
I help advertising agencies and marketing companies build sales prospecting programs that create a predictable pipeline and win new business from their dream clients.