About
Us

Christian Banach is a business development and growth consultancy that helps agencies and B2B companies predictably land 6- and 7-figure opportunities.

We help clients build relationships, gain perspective, and grow through GTM strategic consulting, demand creation and awareness, and demand capture through outbound prospecting.

Purposeful Growth/

In today's highly competitive market, buyer behavior has transformed. Firms must shift their mindset and go-to-market strategy from short-term and transactional lead generation to long-term and systematic Relationship-Making™.
01
Go-to-Market
Strategy
02
Demand Creation
& Awareness
03
Demand Capture &
Outbound Prospecting
01
Go-to-Market
Strategy
02
Demand Creation
& Awareness
03
Demand Capture &
Outbound Prospecting

Decidedly Different

Agency & B2B Specialists

Specialize with advertising/marketing agencies and martech companies

Large Company Experts

Experts targeting large enterprise companies with longer sales cycles and bigger deal sizes

Sales & Marketing Aligned

Skilled in creating awareness and demand through marketing and capturing it through sales

Trusted Advisors

Christian Banach
Principal/Chief Growth Officer

Christian Banach

Over the last 20 years, Christian has been an agency owner, outbound sales team leader, and business development director working with agencies like Energy BBDO, Saatchi & Saatchi, and Barkley and helping to win business from companies like Anheuser-Busch InBev and Kohls.

Janet Vinci
VP, Client Services

Janet Vinci

Janet knows the agency business, having spent 12 years as an account manager for DDB, FCB, and Campbell Mithun. She then went on to found Linkergy, a new business consultancy, where, for 10+ years, she worked with dozens of ad agencies and marketing companies to generate wins with companies like Pfizer, Discover, MillerCoors, and more.

Scott Marticke
Business Development Director

Scott Marticke

Scott brings over 35 years of experience working with various media, advertising, digital, and experiential firms such as Omnicom, Saatchi & Saatchi, and Grey Global. Scott has worked with clients like Nissan, General Mills, and CBS and even co-founded and sold Sentiment360, an online sentiment analysis company.

We've helped clients build relationships at companies like:

Our Team

Christian and his team of multidisciplinary business development professionals have extensive agency and client-side backgrounds in research, brand strategy, account direction, demand generation, lead generation, sales, and partnership development across multiple industries.

Strategist / Business Development Director

Campaign architect, identity pivotal problems, target accounts and offer manages client & team.

Research & Data Entry

Use sales tools to find, select and build prospect lists with accurate data.

B2B Copywriters

Write email templates and call scripts for BDR. Write personalized account-based messages.

Business Development Manager

Send cold emails. Place cold calls. set appointments with decision-makers.

Strategist / Business Development Director

Campaign architect, identity pivotal problems, target accounts and offer manages client & team.

Research & Data Entry

Use sales tools to find, select and build prospect lists with accurate data.

B2B Copywriters

Write email templates and call scripts for BDR. Write personalized account-based messages.

Business Development Manager

Send cold emails. Place cold calls. set appointments with decision-makers.

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