Hi!

I’m Christian.

I have 20+ years of experience as an agency owner, new business director, and a sales team leader. I’m dedicated to helping agencies stop the revenue rollercoaster and take control with outbound business development.

How It All Started

How it all started

I

I grew up in a Chicago working-class household. Dad immigrated to the U.S. from Ukraine and played soccer for the U.S. National Team and professionally in the 1970s when sports salaries were not what they are today. After he retired, Dad worked as an airline chef.

 Mom grew up at a time when women were discouraged from going to college. She struggled to find good work and waited tables to make ends meet.

We were a decidedly lower-middle-class family. Any extra money my parents did make went to making sure my sister and I had the necessities and a good education.

 I told myself I didn’t want to live like that. I was entrepreneurial early, starting a lawn service at 12, and buying and selling baseball cards.

 In high school in the late 1990s, I was hanging at juice bars that were still playing ’70s and ’80s music, just as house music was booming. I saw an opportunity, rented a banquet hall, booked “real” DJs, printed flyers, and went to promote at every school, shopping mall, and record store around. Over 1,000 tickets were sold, and a business was born.

Things take off

 

Within a few years, my agency, Global Adrenaline, was doing business with major hospitality groups like Starwood and Hilton. I built a sales and marketing machine that sold tens of thousands of tickets to events. I sold sponsorships to Anheuser-Busch, Absolut, Miller Coors, and Red Bull. The business earned more than $10MM in lifetime revenue.

Corporate America took notice. I launched an experiential marketing division that would activate events and marketing programs for brands like Disney, Toyota, and Allstate. It soon became my primary business focus.

 We expanded to Las Vegas, Cancun, Miami, Phoenix/Scottsdale, and Louisville, working with major artists like Lady Gaga and Pitbull.

like Lady Gaga and Pitbull

Things fall apart

In the late 2000s, things began to unravel. Our experiential marketing business evaporated in the Great Recession. We fought a frivolous lawsuit. I had a daughter and became estranged from her mother. I broke my ankle and leg in a sports injury. And then I lost my downtown condo in the subprime mortgage crisis.

The agency did not survive.

My life felt like it was in chaos. My professional and personal lives were unraveling, and I was in a dark place. I had hit rock bottom.

A new beginning

 

But I picked myself up and landed a business development role with an experiential marketing agency.

I was later recruited to Catapult New Business, the leading outsourced lead generation firm for agencies and marketing service providers. There, I worked with over 60 agencies ranging from small independent shops to large network agencies across a diverse set of disciplines.

By refining and implementing the outbound business development process that I originally developed for Global Adrenaline, I soon became the company’s top sales performer and generated over $20MM in new business opportunities for my agency clients.

Within two years, I was promoted to Vice President.

Under my leadership, we exceeded the company’s revenue goal for client new business wins. Of most satisfaction was recruiting, coaching, and inspiring our team of business development directors, which grew 140% during my time.

Under my leadership, we exceeded the company’s revenue goal for client new business wins. Of most satisfaction was recruiting, coaching, and inspiring our team of business development directors, which grew 140% during my time.

Something else was calling me

 

I strongly believed that the outbound process that I developed and refined would be wildly successful if it were implemented through an in-house business development representative who focused on it 100% of the time, versus the part-time efforts provided by an outsourced firm.

Genuine Interactive (a part of IPG) believed in this vision. I was recruited to build the in-house outbound business development program across the agency’s Boston, New York, and Chicago offices and Genuine is where I am at today.

Outside of work

Outside of work

 

I live a healthy and active lifestyle with a focus on mind, body and spirit. I enjoy sharing amazing life experiences with my beautiful daughter, including embarking on a quest to see a Chicago Cubs game in every MLB ballpark in baseball. I was in Cleveland when the Cubs ended a 108-year drought and won the 2016 World Series. My lifelong goal is to live happy and healthy to 100 years old.

Most agencies find themselves in the “cobbler’s kids have no shoes” situation. Doing great work marketing their clients, but a poor job selling themselves.

B

I miss helping

 

Building an agency’s outbound business development program from the inside has been a great experience, but I miss helping agency leaders and coaching biz dev reps.

 The industry is crowded. Agencies are finding it harder and harder to replace lost clients and land new marquee clients. Referrals are unpredictable. Inbound marketing takes too much time and attracts the wrong types of clients. And networking events/conferences are over for the foreseeable future.

 Most agencies find themselves in the “cobbler’s kids have no shoes” situation. Doing great work marketing their clients, but a poor job selling themselves.

 

Which brings me to

I’m here to serve. I have had the unique opportunity to own an agency, work at agencies, and get under the hood to consult with many agencies. Through this work, I developed an outbound business development process that’s predictable and efficient.

My process, Propel, has created millions of dollars of new business from clients like Kohl’s, Constellation Brands, White Castle, Sunsweet Growers, and Annheuser-Busch, among many others.

Through my content, online courses, and coaching, I hope I can help your agency’s revenue rollercoaster and take control with outbound business development.

You’re at the right place if

  • $Your new business pipeline is dry
  • $You need to replace a lost client
  • $Your lead generation process is struggling or nonexistent
  • $You want to grow in a more strategic direction
  • $You want to win more prestigious client logos

To get you started, I’ve put together a free outbound business development masterclass on how you can land new business for your agency predictably and efficiently with confidence!

Enjoy the journey,
Christian

online course

Online Course

Self-paced online course to build your agency’s outbound business development strategy using The Banach Agency Growth Strategy™

Group coaching

group coaching

Group coaching program to build your agency’s outbound business development strategy using The Banach Agency Growth Strategy™

Private

Private Consulting

Private consulting to build your agency’s outbound business development strategy using The Banach Agency Growth Strategy™

digital-marketing

featured insights

Learn more about outbound business development through my latest articles, research studies, and videos.

free resources icon

free resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.