ABM Renaissance: Why It’s Critical for Agency and Consultancy Growth in 2025

Is your firm prepared for the evolving business development landscape in 2025?

According to MomentumITSMA, 49% of buyers say it’s harder to make purchase decisions today than two years ago. Relying on referrals or traditional inbound marketing alone is no longer enough. To meet growth objectives, agencies and consultancies need a new, more effective approach to business development, and many are turning to Account-Based Marketing (ABM).

ABM is a focused strategy that treats individual accounts (companies) as markets in themselves. Instead of casting a wide net with generic marketing tactics, ABM targets key accounts that matter most to your firm. For agencies and consultancies, this means identifying and engaging the right decision-makers at companies through hyper-personalized messaging and tailored outreach.

While ABM has existed for over 20 years, it’s experiencing a renaissance. Increased competition, the decline of traditional B2B tactics, and tighter budgets are pushing firms to seek more efficient growth strategies. Thanks to advancements and increased accessibility of CRM systems, marketing automation platforms, and data analytics tools, ABM is now more measurable and scalable than ever.

Given ABM’s strong ROI, it’s no surprise that 87% of marketers expect their organization’s ABM budget to increase in the next year. In fact, 81% of marketers report higher ROI from ABM compared to other initiatives, according to MomentumITSMA. In today’s competitive landscape, ABM is becoming a must-have strategy for securing enterprise clients.

If you haven’t already, now is the time to incorporate ABM into your 2025 business development plan.

Ready to land 6- and 7-figure opportunities for your agency or consultancy predictably? Book a call with us today to explore if our Relationship-Making process can unlock growth for your firm.