From Spray and Pray to Strategic Growth: How AI Agents Are Powering ABM for Agencies

AI is everywhere right now—and let’s be honest, most AI-generated emails are still pretty terrible.

They’re robotic, vague, and full of fluffy buzzwords that don’t resonate. However, when used with strategy and structure, AI can be a powerful tool to help agencies scale account-based marketing and land bigger opportunities without bloated teams or clunky tech stacks.

At the Cloudways Agency Advantage Summit, I walked through the exact system we use with our clients and internally at our firm. It’s a multi-agent workflow designed to create hyper-personalized outreach at scale, using ChatGPT and a handful of well-structured prompts.

We call it the A.I.M. process:

1. Assemble Research: Pull detailed insights on the company and prospect using ChatGPT’s Deep Research feature.
2. Integrate Insights: Feed that into a strategist agent that combines research with your case studies, positioning, and campaign goals.
3. Message Strategically: Use a copywriting agent trained on ABM best practices to generate cold emails that feel human—and get replies.

Each agent in the system has one job, just like a human team member would. That’s what makes the quality so much stronger than the generic AI tools flooding the market. You’ll also see how we manage QA, when we still use humans, and what full automation could look like in the near future.

Whether you’re building outbound for yourself or your clients, this talk offers a tactical walkthrough you can apply today.

Watch the full presentation below to see the workflow, prompts, and email outputs in action. It might just change how you use AI going forward.