Maximizing Sponsorship Revenue for the Amateur Pickleball Association
About
The Amateur Pickleball Association (APA) is a leading organization that manages over 140 pickleball tournaments across the US, connecting players, fans, and brands through premier sporting events.
Location
Carmel, Indiana
Industry
Sports & Recreation
Target Audience
Sports Equipment & Apparel, Better-for-You CPG
Our campaign resulted in over 75 meetings with top-tier brands, including Nike, Adidas, Southwest Airlines, Dick’s Sporting Goods, Humana, Verizon, and GNC. These efforts secured wins with Franklin Sports, GoGo SqueeZ, Cheribundi, CRBN, and others, showcasing the power of our targeted sponsorship strategy.
Meetings Booked
We adopted a dual strategy. First, we mapped existing pickleball sponsors, identifying relevant brands. Second, we targeted categories like energy drinks and fitness products that are interested in health-conscious consumers. Personalized, customized messaging was crafted for each prospect, demonstrating how pickleball could enhance their brand reach through strategic sponsorships.
As an up-and-coming organization that hosts over 140 tournaments in more than 40 U.S. cities, the APA wanted to increase its revenue but didn’t have the resources for a successful sponsorship sales program. As its quick expansion coincided with pickleball’s growing popularity, the APA found it challenging to concentrate on anything other than organizing tournaments, causing it to miss important sponsorship opportunities.
Recognizing pickleball’s rapid rise as the fastest-growing sport in the U.S., we identified APA’s revenue potential beyond tournament registration fees. The APA could serve as a platform for diverse brands—beyond pickleball equipment—to reach a health-conscious, fitness-oriented audience interested in products like energy bars and sports drinks.
We adopted a dual strategy. First, we mapped existing pickleball sponsors, identifying relevant brands. Second, we targeted categories like energy drinks and fitness products that are interested in health-conscious consumers. Personalized, customized messaging was crafted for each prospect, demonstrating how pickleball could enhance their brand reach through strategic sponsorships.
75+
brand meetings
Business Won
Franklin Sports, GoGo Squeez, Cheribundi, CRBN, Six Zero
3x Industry Average
of accounts targeted to a meeting held
Testimonial
Working with Christian Banach has been a game-changer for our sponsorship efforts at APA. They secured over 65 meetings with top brands like Franklin Sports and GoGo SqueeZ, significantly increasing our revenue. Their expertise allowed us to focus on tournaments while they handled sponsorship outreach. I highly recommend their services to anyone looking to boost sponsorships.
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