Differentiating and Guiding a Generalist Video Production Company to Industry Leadership
About
Animus Studios excels in storytelling through video, offering dynamic, creative content to elevate brand narratives.
Location
Riverside, Rhode Island
Industry
Video Production Agency
Target Audience
Healthcare and Technology Companies
The implementation of our PROPEL™ strategy significantly transformed Animus. They started implementing the insights and recommendations, including hiring a specialized social media agency. Animus evolved from being viewed as a generalist video production agency to an expert partner in healthcare and technology. Client interviews further revealed a desire for more strategic services, prompting Animus to expand its offerings, thereby unlocking new avenues for organic revenue growth. This strategic pivot aligned with their growth goals and distinguished them in a competitive market.
We developed and executed our comprehensive PROPEL™-To-Market strategy for Animus Studios. The GTM plan involved creating detailed buyer personas, identifying healthcare and technology as key growth sectors, and recommending effective sales and marketing channels. We conducted a content audit to align the content needs across the buyer journey, proposed a budget for goal achievement, and suggested enhancements to their tech stack and sales/marketing team. Our strategy was designed to help Animus achieve its growth objectives and scale and compete effectively.
Animus Studios, a regional video production agency in the Northeast U.S., faced growth challenges in a commoditized market due to their reliance on word-of-mouth for lead generation. The company needed to refine its pitch and messaging, identify the right team for business development, and build awareness. Aiming to grow by 25% and secure larger contracts, Animus required a clear understanding of its unique value and an effective strategy to attract high-value prospects.
Our deep dive into Animus revealed their strength in creating content for highly regulated industries like healthcare and technology. This content wasn’t just tactical but was pivotal in engaging critical stakeholders like healthcare providers, investors, and consumers. Through management and client interviews, along with competitive research, we uncovered Animus’s potential to transcend its role from mere content creators to strategic partners in their chosen sectors.
We developed and executed our comprehensive PROPEL™-To-Market strategy for Animus Studios. The GTM plan involved creating detailed buyer personas, identifying healthcare and technology as key growth sectors, and recommending effective sales and marketing channels. We conducted a content audit to align the content needs across the buyer journey, proposed a budget for goal achievement, and suggested enhancements to their tech stack and sales/marketing team. Our strategy was designed to help Animus achieve its growth objectives and scale and compete effectively.
Established
distinct market positioning
Shifted
from generalist to tech and pharma expert
Uncovered
new strategic service opportunities
Testimonial
“It’s easy to get ‘stuck’. To stop proactively growing and to hunker down in the work, hoping the next lead will show up. Working with the CB team on a GTM strategy helped us to set back, look at our ‘right to win’ audience, consider their buying journey, and map our position to each step. As a team of ‘outsiders’, CB is able to push you to confront reality and address gaps. A year later and we are still leveraging the playbook established through this consultative process. We’re sharper, more focused, and more proactive in our sales effort.”
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