Barkley's Strategic Growth in Sustainability Through Innovative and Systematic Networking
About
Barkley is a full-service marketing firm, known for innovative strategies and impactful brand experiences.
Location
Kansas City, Missouri
Industry
Full-Service Agency
Target Audience
Senior marketing decision-makers in Barkley's executive team's network
The program, tapping into Barkley’s established professional network, successfully arranged over 17 meetings with leading brands such as Discover, Harley Davidson, Panera, and more. The approach strengthened existing relationships and created new business opportunities, significantly advancing Barkley’s sustainability practice and reinforcing its market presence.
Meetings Booked
Christian Banach applied our Relationship-Making™ approach and Warm Outbound Prospecting to target Barkley’s network systematically. Our Smart List Development process identified ideal contacts within the senior leadership team’s LinkedIn connections, creating a database of prospects who already knew, liked, and trusted Barkley’s executives. We wrote customized messaging to each relevant contact within the network using The Purpose Action Gap research as a Lead Magnet to incentivize the contacts to meet with Barkley to discuss the findings and their implications.
As Barkley transitioned into a certified B-Corp brand, their focus included growing their Environmental, Social, and Governance practice. They had conducted proprietary research pre- and post-Covid, highlighting trends in brand adoption of sustainability practices. Although Barkley translated this research into a book and speaking engagements to generate inbound leads, the agency recognized an opportunity to further capitalize on its thought leadership through a more proactive approach.
Meeting with Barkley revealed their senior leadership team’s extensive contacts within brands that aligned well with their sustainability practice. However, Barkley’s leadership was too busy with existing clients and other new business opportunities to engage their networks actively. We identified a chance to use their research and the Barkley team’s untapped contacts to drive top-of-funnel leads for the agency.
Christian Banach applied our Relationship-Making™ approach and Warm Outbound Prospecting to target Barkley’s network systematically. Our Smart List Development process identified ideal contacts within the senior leadership team’s LinkedIn connections, creating a database of prospects who already knew, liked, and trusted Barkley’s executives. We wrote customized messaging to each relevant contact within the network using The Purpose Action Gap research as a Lead Magnet to incentivize the contacts to meet with Barkley to discuss the findings and their implications.
17+
key brand meetings arranged
Implemented
warm outreach with trusted connections
Garnered
new business opportunities in sustainability
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