Small Agency’s Strategic Breakthrough in National Real Estate Branding
About
Ellen Bruss Design is a creative agency focused on branding, packaging, and innovative design solutions.
Location
Denver, Colorado
Industry
Branding & Marketing Agency
Target Audience
National Real Estate Developers
Ellen Bruss Design’s outreach to real estate developers received an enthusiastic response, with a reply rate exceeding industry averages by 50%. In just four months, 7.5% of the real estate developers targeted resulted in meetings, more than doubling the industry average. Furthermore, over 20% of these meetings converted to proposals within the same timeframe, marking a significant step in Ellen Bruss Design’s national expansion and engagement in the real estate sector.
Meetings Booked
Using our PROPEL™ process, we developed an ideal company profile focusing on large real estate developers. Our data team meticulously researched each developer, segmenting lists by property type. We then crafted buyer personas targeting specific job titles within real estate sales and marketing teams. We helped them develop a custom ‘Place Branding Audit’ lead magnet, offering developers upfront value. Hyper-personalized messaging was used to contact real estate developers, referencing their specific properties, creating highly engaging emails, and improving meeting conversions.
As a small branding and marketing agency based in Denver, Ellen Bruss Design enjoyed local brand recognition but needed help reaching out to brands beyond their regional market. The agency primarily depended on word-of-mouth, referrals, and inbound marketing strategies. However, with constrained resources, they found it challenging to proactively connect with and engage new companies outside their established Denver clientele.
Our comprehensive discovery analysis highlighted Ellen Bruss Design’s exceptional skills in assisting real estate developers with crafting unique brand identities and effective marketing strategies. We uncovered their distinct ‘Place Making’ perspective, a critical differentiator that could effectively position the agency as a leader among real estate developers.
Using our PROPEL™ process, we developed an ideal company profile focusing on large real estate developers. Our data team meticulously researched each developer, segmenting lists by property type. We then crafted buyer personas targeting specific job titles within real estate sales and marketing teams. We helped them develop a custom ‘Place Branding Audit’ lead magnet, offering developers upfront value. Hyper-personalized messaging was used to contact real estate developers, referencing their specific properties, creating highly engaging emails, and improving meeting conversions.
50%
above average reply rate
7.5%
targeted companies resulted in meetings
20%+
meetings went to proposal in 4 months
Testimonial
“The Christian Banach team helped us hone and advance our communications strategy, specifically by making us realize and understand what our unique perspective is. They bring skill and process to new business – the research, targeting, and creation of connections – and tee it up for you to do the pitch. They take the pain out of the painstaking process that is lead gen. The result has been a consistent flow of meetings and RFPs.”
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