Branding Agency's Move Leaps into Health-Focused Companies for Global Growth
About
Branding agency renowned for their exceptional design and branding expertise, creating iconic visuals for global brands.
Location
San Francisco, California; New York, New York; London, UK
Industry
Branding Agency
Target Audience
Enterprise Consumer Packaged Good, Food & Beverage, and Health & Wellness Companies
Our approach successfully generated qualified meetings with ideal growth targets, including Amy’s Kitchen, Hains Celestial, Ulta, and others. 30% of these meetings progressed to the proposal stages. The success of the US campaign led to its expansion, targeting UK and EU brands to support the agency’s UK office expansion. The program’s effectiveness resulted in the renewal of our services for the subsequent year and significantly improved employee enthusiasm for new business opportunities in emerging categories.
Meetings Booked
We utilized our PROPEL™ strategy to highlight the agency’s unique approach to using branding and identity to create iconic brands. Christian Banach developed an Ideal Company Profile and Buyer Persona for Health & Wellness consumer brands looking to improve their brand equity and customer engagement. We crafted a proprietary Lead Magnet for a Consultative Strategy Session, showcasing the agency’s ability to analyze brand assets and identify opportunities. Hyper-personalized messaging was developed to engage senior decision-makers at large and enterprise companies.
A leading global branding agency and a veteran in branding for traditional CPG brands sought to evolve and expand globally. Their goal was to rejuvenate their identity and stimulate employee enthusiasm by targeting innovative and healthier brand categories, diverging from their legacy focus on less nutritious, shelf-stable food and beverages.
The agency already had a strong foothold in legacy CPG but aimed to penetrate adjacent categories like Better For You and Health & Wellness. They needed to showcase their strengths in these new verticals, leveraging their proprietary insight process designed to help CPG brands engage new customers and drive innovation.
We utilized our PROPEL™ strategy to highlight the agency’s unique approach to using branding and identity to create iconic brands. Christian Banach developed an Ideal Company Profile and Buyer Persona for Health & Wellness consumer brands looking to improve their brand equity and customer engagement. We crafted a proprietary Lead Magnet for a Consultative Strategy Session, showcasing the agency’s ability to analyze brand assets and identify opportunities. Hyper-personalized messaging was developed to engage senior decision-makers at large and enterprise companies.
30%
of Meetings Converted to Proposals
Secured
meetings with Amy’s Kitchen, Hain Celestial, & Ulta Beauty
Expanded
outreach to UK/EU markets
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