Global Creative Agency's Breakthrough in Leveraging Proprietary Culture Insights to Win Business with Fortune 100
About
A global creative agency that excels in crafting cutting-edge advertising and branding strategies for a global clientele.
Location
Brooklyn, New York
Industry
Creative and Strategic Agency
Target Audience
Enterprise companies targeting younger audiences
The strategy yielded significant success in the first year, setting 30 meetings and achieving a 10% conversion rate, outperforming industry standards by 2.5 times. This success led to several proposals, including wins with multiple Fortune 100 brands. The effectiveness of our approach prompted the agency to extend our new business program beyond the initial term, resulting in over 2 1/2 years of continuous, high-quality meeting generation for their top-of-funnel needs. We have now arranged over 40 meetings with large/enterprise companies for them.
Meetings Booked
We employed Smart List Development to create an Ideal Company Profile and Buyer Persona, targeting brands needing to engage Gen Z to stay competitive. As part of our Next-Gen Lead Gen approach, our team crafted hyper-personalized email campaigns directed at senior marketing leaders in sectors like alcoholic beverages, technology, and QSR. Leveraging the agency’s unique insights and expertise in connecting with younger audiences, we developed a compelling lead magnet, a one-to-one workshop titled ‘Igniting Cultural Relevance with Gen Z,’ to reach their target audience.
This global creative agency faced a challenge in establishing its brand identity. They were often misidentified as a media agency due to their association with their parent company. The primary goals were to increase brand awareness, clarify their identity in the creative agency space, and drive opportunities in key growth sectors.
Our analysis revealed the agency had unique access to content and research from its parent company, giving them profound insights into engaging younger audiences, particularly Gen Z. This expertise positioned them to help brands integrate authentically within culture and communities, a crucial factor for companies aiming to connect with this demographic.
We employed Smart List Development to create an Ideal Company Profile and Buyer Persona, targeting brands needing to engage Gen Z to stay competitive. As part of our Next-Gen Lead Gen approach, our team crafted hyper-personalized email campaigns directed at senior marketing leaders in sectors like alcoholic beverages, technology, and QSR. Leveraging the agency’s unique insights and expertise in connecting with younger audiences, we developed a compelling lead magnet, a one-to-one workshop titled ‘Igniting Cultural Relevance with Gen Z,’ to reach their target audience.
Multiple
Fortune 100 Wins
40+
meetings with Large/Enterprise Companies
Extended
program to over 2 1/2 years
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