Global Supply Chain SaaS’s Breakthrough in Generating High-Quality Leads through Sales Conferences
About
A global supply chain SaaS company specializing in AI-driven forecasting and merchandising solutions.
Location
Dallas, Texas
Industry
SaaS
Target Audience
Enterprise Consumer Packaged Goods and Retail
We identified over 3,700 potential leads at conferences, enabling them to secure meetings with major players like H&M, Walmart, and P&G. The meeting conversion rate for retail targets was an impressive 17% above industry benchmarks. Encouraged by this success, the company expanded the program to European Union accounts, applying the same hyper-personalized approach to widen its market reach effectively.
Meetings Booked
Employing the PROPEL™ Process, we helped the company create ICPs and Buyer Personas tailored to each industry vertical. Utilizing smart list development, we identified the most promising prospects likely to attend each conference. We then crafted hyper-personalized emails for each target account, addressing specific supply chain and demand planning issues they faced. This account-based marketing strategy ensured our client’s message stood out, offering unique solutions to the challenges their target accounts were encountering.
This Global Supply Chain company provides AI-powered SaaS solutions to the retail and CPG industries. Despite offering advanced inventory and merchandising insights, the company faced challenges in generating new leads and distinguishing its solutions in a competitive market. They needed a strategy to effectively connect with key decision-makers in CPG and retail large/enterprise companies, especially at prominent sales conferences like NASCES, NRF Big Show, and RILA Link.
Without a list of specific contacts attending the conferences, just the companies, the company required meticulously crafted prospect lists targeting individuals likely to be there. Recognizing these attendees as senior decision-makers, we understood the importance of hyper-personalization to engage and resonate with these high-level prospects effectively.
Employing the PROPEL™ Process, we helped the company create ICPs and Buyer Personas tailored to each industry vertical. Utilizing smart list development, we identified the most promising prospects likely to attend each conference. We then crafted hyper-personalized emails for each target account, addressing specific supply chain and demand planning issues they faced. This account-based marketing strategy ensured our client’s message stood out, offering unique solutions to the challenges their target accounts were encountering.
3,700
conference attendees identified
17%
above the average accounts targeted to meetings booked for retail
Outreach expanded
to include EU accounts
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