NP Digital's Transformation to a Dual Lead Generation Powerhouse
About
NP Digital is a marketing agency known for its data-driven, customer-focused digital marketing and SEO strategies.
Location
Las Vegas, Nevada
Industry
Digital Marketing Agency
Target Audience
Small and Midsize Direct-to-Consumer Challenger Brands
Within 90 days, NP Digital had a fully operational outbound system. The hybrid execution phase achieved impressive engagement metrics — over 50% email open rate and a 3.5% reply rate, booking 14 significant meetings across various industries, marking the start of their sustained journey in outbound lead generation.
Meetings Booked
Christian Banach developed a tailored 12-week Outbound Sales Training and Consulting Program to address this need. This program, aimed at the Chief Revenue Officer and VP of Sales, focused on establishing a robust outbound practice. It covered key areas such as outbound sales strategy, talent acquisition, sales technology, practical cold emailing and calling training, and measurement and analytics. We subsequently implemented a three-month hybrid execution phase, which allowed for real-world testing and optimization of strategies before the complete in-house transition.
Co-founded by renowned marketer Neil Patel, NP Digital is a globally recognized performance marketing agency. Known for its exceptional growth through SEO, NP Digital faced a new challenge: to expand beyond inbound lead generation. Despite their success, they realized the need to diversify and strengthen their lead generation strategy by incorporating outbound to continue their rapid growth
NP Digital had mastered the art of inbound marketing yet lacked the know-how for effective outbound lead generation. They required a comprehensive approach to build an outbound system from the ground up — one that involved not just the adoption of new sales technologies but also a cultural shift within the organization towards embracing outbound strategies.
Christian Banach developed a tailored 12-week Outbound Sales Training and Consulting Program to address this need. This program, aimed at the Chief Revenue Officer and VP of Sales, focused on establishing a robust outbound practice. It covered key areas such as outbound sales strategy, talent acquisition, sales technology, practical cold emailing and calling training, and measurement and analytics. We subsequently implemented a three-month hybrid execution phase, which allowed for real-world testing and optimization of strategies before the complete in-house transition.
3 months
time to establish In-house outbound program
14
key meetings booked in diverse verticals
3.5%
reply rate in test campaigns
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