'Not Boring' Creative Agency SuperHeroes, Wins Multiple Assignments from Top Brands
About
Headquartered in Amsterdam with offices in New York and Singapore, SuperHeroes is a global creative agency dedicated to “saving the world from boring advertising.” Their U.S. office was looking to generate more new business opportunities.
Location
Brooklyn, NY (US Office)
Industry
Creative Agency
Target Audience
Enterprise Brands that Target Gen Z and Digital Natives
The campaign led to 18+ brand meetings with companies like Chipotle, Tiffany’s, and Gucci. It secured assignments from multiple brands, quickly becoming new project wins. Several other prospect targets indicated future assignments. The campaign also increased marketplace awareness and attention for the JIMMY digital street art studio offering.
Meetings Booked
We leveraged our list-building capabilities to identify the right companies and developed a lead magnet offer. We crafted hyper-personalized messaging for companies targeting Gen Z, including relevant marketing efforts or news. To make the messages captivating, we added GIFs showcasing the JIMMY work, enhancing the visual appeal over text alone.
SuperHeroes offers various creative and strategic services, including a Gen Z panel called the Robins and a digital street art studio known as JIMMY. As they looked to grow in the US market, they faced challenges managing new business outreach and connecting their services with the right prospects to capture attention and drive engagement.
SuperHeroes needed to understand the intense competition in the US market, especially among agencies targeting millennials and Gen Z. After reviewing their services, we identified JIMMY, their digital street art studio, as a unique offering. We recommended focusing on JIMMY, which creates vibrant, surprising digital imagery that could break through the market noise.
We leveraged our list-building capabilities to identify the right companies and developed a lead magnet offer. We crafted hyper-personalized messaging for companies targeting Gen Z, including relevant marketing efforts or news. To make the messages captivating, we added GIFs showcasing the JIMMY work, enhancing the visual appeal over text alone.
18+
brand meetings
Business Won
Ongoing assignments from multiple brands
Increased Awareness
in the US market
Testimonial
This partnership has been invaluable. Christian Banach’s strategic approach helped us build a professional new business network and consistently secure high-quality brand meetings. These efforts have directly led to new projects and the ability to create amazing work. We’re excited to continue this collaboration with their team.
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