VIA Revitalizes Business Development, Achieving Unprecedented Lead Generation Success
About
VIA is a marketing and advertising company offering digital marketing and advertising services.
Location
Portland, Maine
Industry
Advertising
Target Audience
Financial Services, Consumer Tech, Food & Beverage
Our strategic outreach and smart list development significantly increased reply rates and meeting conversions, far exceeding industry benchmarks. Within the first three months, we secured 12 high-value meetings with decision-makers from renowned companies like BMW, MasterCard, and BassPro. This success has put VIA on a trajectory for sustained growth and market leadership in their target sectors.
Meetings Booked
We implemented a targeted outreach strategy using Relationship-Making™ principles, focusing on establishing trust and expertise. We could effectively engage high-value prospects by matching the Crafting Magic study with right-to-win prospects and utilizing hyper-personalized messaging. This approach showcased VIA’s industry authority and created a compelling reason for prospects to engage in meaningful dialogues.
VIA, a creative agency in Portland, faced significant challenges post-pandemic, including dwindling revenue and staff losses. The agency urgently needed to generate more leads and attract larger clients, especially in their primary sector of financial services. The challenge was not just to fill the pipeline but to attract the right kind of leads that aligned with VIA’s expertise and growth ambitions.
Our key insight was recognizing the potential of VIA’s original study, Crafting Magic, as a powerful lead magnet. This study, which explored creative levers that combine with data to drive brand growth, was an untapped resource. By leveraging this study as a lead magnet, we could showcase VIA’s expertise and establish a strong value proposition for potential clients.
We implemented a targeted outreach strategy using Relationship-Making™ principles, focusing on establishing trust and expertise. We could effectively engage high-value prospects by matching the Crafting Magic study with right-to-win prospects and utilizing hyper-personalized messaging. This approach showcased VIA’s industry authority and created a compelling reason for prospects to engage in meaningful dialogues.
5,029
Prospects Contacted
12
meetings at large/enterprise companies within the first 3 months
Revitalized
VIA's lead pipeline
Testimonial
“The team at Christian Baanch was a great partner to VIA. They were able to take our unique positioning and find a receptive target for us which resulted in a whole lot of meetings! Definitely a great jump start to our business development team.”
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