Which platform did 27% of creators report as the best for engagement? (Spoiler: It’s not TikTok, Instagram, or LinkedIn)—can you guess what it is?

According to Kit (formerly ConvertKit)’s State of the Creator Economy report, 27% of creators stated that email newsletters are their top-performing platform.

Other platforms?

• Instagram: 15%
• Facebook: 12%
• Blog posts: 11%
• LinkedIn: 8%
• TikTok: 2%

The inbox, a platform many assumed was outdated, continues outperforming the flashier, newer alternatives.

Why?

Because email newsletters allow creators to own their audience, foster deeper connections, and unlock better monetization opportunities.

Read: How Reimagined Email Newsletters Are Driving Growth for Agencies and Consultancies

In our work with agencies and consultancies, we see the same results. When newsletters focus on thought leadership—sharing industry insights, how-to guides, and expert interviews—they consistently outperform other marketing channels in driving awareness and generating leads.

But here’s the catch: many firms are doing newsletters wrong. They:

• Publish inconsistently.
• Lack a list of ideal clients.
• Share self-promotional content no one cares about.

Sorry to burst your bubble. Your target audience does not care about the award you just received, the client you won, or the spotlight on your new interns.

Watch our on-demand webinar: How to Build Awareness and Win Clients with Email Newsletters

The result? Poor engagement and wasted potential.

But, according to research from LinkedIn and Edelman, 7 in 10 decision-makers say they are very likely to think more positively about organizations that consistently produce high-quality thought leadership.

If your firm struggles with low brand awareness, insufficient leads, stalled deals, or retention issues, a well-executed thought leadership newsletter could be the solution you’re overlooking.

The trend is clear: 27% of creators plan to start a newsletter in 2025. The most successful ones aren’t waiting—they’re using this proven channel today.

How are you leveraging a thought leadership-style newsletter for your firm’s growth?

Ready to land 6- and 7-figure opportunities for your agency or consultancy predictably? Book a call with us today to explore whether email newsletters can unlock growth for your firm.