C-Level Execs Are Ghosting You—Here’s a Smarter Way to Get Their Attention

It’s not your imagination. C-level executives are harder to reach. This new data backs this up.

Research from Belkins shows C-level email open rates dropped from 34.7% in 2023 to 28.1% in 2024. Reply rates fell sharply among the same group from 6.2% to only 4.2%.

How can agencies and consultancies engage key decision-makers in this increasingly noisy environment?

An Executive Interview Series could be your answer—a proven Account-Based Marketing playbook that cuts through.

Here’s the idea.

Identify core business challenges facing your target audience. Invite senior executives to share their insights in one-on-one interviews. You’re not selling—you’re genuinely exploring their perspectives, pain points, and market trends.

Turn these rich discussions into an Industry Insights Report. Executives love seeing their views featured.

When the report is ready, amplify it everywhere—blogs, social media, PR—always tagging the executives involved. This organic sharing expands your visibility and credibility and can even attract inbound inquiries from the exec’s networks.

These interviews open genuine, ongoing conversations with executives who otherwise ignore traditional outreach. What starts as an interview often transforms into deeper discussions about solving their biggest challenges.

Ready to stand out and build authentic relationships with executives?

Consider launching an Executive Interview Series and turn it into an Industry Insights Report.