I grew up in a lower-middle-class family.

I grew up in a lower-middle-class family.

Our basic needs were met.

But luxuries and savings were out of reach.

In my family, neither my parents nor anyone from either side had ever graduated from college.

When it was my turn to go to college, we faced a financial challenge.

We didn’t have enough money.

However, we recognized the importance of education and its future impact on my earning potential.

Thanks to my hard work in high school, I secured a partial scholarship.

But it wasn’t enough.

We had to take out student loans and apply for grants.

Dad took on an extra part-time job.

I worked throughout my college years.

It was a challenging period for all of us.

But our belief in the value of education kept us going.

Now, in my professional life, I often encounter a similar mindset.

Prospective clients say they don’t have a budget for lead generation.

It reminds me of my college days.

My parents didn’t have money for college because their parents (my grandparents) hadn’t invested in higher education.

These companies don’t have a budget for lead gen because they’re not investing in lead generation.

It’s the chicken or the egg.

These companies are looking at it the wrong way.

They see lead gen as an expense, not as an investment.

These companies would find a way if they were genuinely committed to growth.

My family did for my education.

This could mean making tough choices.

Reducing salaries.

Cutting non-critical expenses.

Optimizing operations.

My journey from a student facing financial barriers to a consultant helping businesses grow has taught me the importance of investment.

In education.

In oneself.

In business growth.

Successful investing is about managing risk, not avoiding it.