I’m a fraud

I’m a fraud.

I thought as I waited for them to find me out.

See, my first company started as a concert promotions business.

Grammy award-winning artists like Lady Gaga, Pitbull, and T-Pain performed at my events.

A few years after launch, we got into experiential marketing.

We worked on Allstate, Disney, and Anheuser-Busch, to name a few.

Soon, experiential made up 50% of revenue.

But after the Great Recession hit, the business plateaued.

After 15 years, I closed shop.

I decided to stay in the agency space and focus on biz dev.

However, I kept my concert promotions background quiet.

I was afraid that the ad industry wouldn’t take me seriously.

I was suffering from Imposter Syndrome.

So I hid, downplayed, or avoided it.

I let my results do the talking.

As successes mounted, my confidence grew.

I began sharing more of my background.

A funny thing happened the more I shared.

I formed stronger connections with clients, co-workers, and prospects.

I got more opportunities, not less.

Now I speak of my career journey openly.

I see that experience as a differentiating and unique asset.

I wish I knew then what I know now.

Do you ever doubt your skills, talents, or accomplishments?

What strategies have helped you overcome Impostor Syndrome?

It's Not Who You Are That Holds You Back It's Who You Think You're Not

Christian Banach

Christian Banach

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