/ Monday Motivation

I was contemplating whether or not to launch this firm

By: Christian Banach

I was contemplating whether or not to launch this firm.

It would be months before everything was set.

I needed to start building awareness and trust.

But there was a problem.

I was employed full-time.

Promoting my soon-to-launch business could be a conflict.

We were 6 months into the pandemic.

People were stressed, anxious, and worried.

I found motivation in guided meditations and personal development.

I had a crazy idea.

Maybe what was helping me, would be of value to others.

But I’m not a self-help guru.

What if my stories don’t resonate?

My writing isn’t good?

Or I run out of things to say?

I threw caution to the wind.

And wrote my first Monday Motivation message.

That was 30 weeks ago.

The response has been surprising.

It’s led to new clients.

A partnership with a leading advertising trade publication.

More importantly, readers have shared its positive impact on them.

But there’s another unexpected outcome.

Its impact on me.

I find the process of ideating and writing cathartic.

It forces me to reflect each week.

Brings about gratefulness.

And holds me to a higher standard.

The routine has made me a better person.

Sometimes I wonder what the shelf life of this is.

But I believe that as long as I continue adding value, good things will follow.

Make Deposits Before Making Withdrawals

Christian Banach
Christian Banach is a business development expert who helps agencies and consultancies land 6- and 7-figure opportunities predictably. With 20+ years of experience—including growing his firm and working with brands like Disney, Toyota, Kohl’s, and Constellation Brands—Christian now empowers clients to attract and close more deals through proven strategies and Relationship-Making™. Connect on LinkedIn

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