I went hiking in Sedona last weekend

I went hiking in Sedona last weekend.

But I was a bit nervous because

The hike would be the first of its kind for me.

Upon arrival, I looked up and saw hikers climbing a massive spire.

From my vantage point, it seemed impossible.

We had only a few hours, so we hurriedly entered the trial.

I was focused.

With each step, I looked down, making sure not to trip on loose rocks.

The pace was feverish.

But then we came upon an older man, who smiled.

We stopped.

The man encouraged us to slow down and enjoy the journey.

After a short chat, he pulled something out of his pocket.

It was a stone, hand-carved, in the shape of a heart.

The man gave one to each of us.

He smiled and kept walking.

For the first time during this hike, we paused.

To our surprise, we were more than halfway up the trail.

We decided to slow our pace.

After each step, we took in the majestic surroundings.

Soon after, in the distance, we came across two deer playing.

It was beautiful.

At that moment, I realized we reached the peak.

We accomplished what I thought was impossible.

Better yet, I enjoyed each step.

I reached into my pocket and took out the heart-shaped rock.

I thanked the man for reminding us to slow down.

Having goals is important, but it’s the journey that’s the real reward.

The Journey Is The Reward

Christian Banach

Christian Banach

Say, hi! Connect with me on LinkedIn, Facebook, and Instagram.


How to Predictably Get Your Busy Agency 6- and 7-Figure Opportunities with Big Companies


Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development program today.

online course

Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

Group coaching

Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies


Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably


Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
outsourcing your lead generation


My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over


Press & Media

Check out my recent guest appearances on popular blogs, podcasts, TV, and radio shows


Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

free resources icon

Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.