It was the late 90s.

It was the late 90s. I took a chance on managing a local boy band. It would change my perspective on talent forever.

It was the golden era of boy bands.

My concert promotion business started taking off.

A local up-and-coming boy band approached me for management.

I took on the challenge.

But early on, I recognized that the group lacked dedication and team dynamics.

Plus, I was inexperienced in artist management.

Unfortunately, the group fizzled within 6 months.

I was reminded of these events after watching a documentary about Lou Pearlman.

He’s the mastermind behind NSYNC, Backstreet Boys, and other popular boy bands.

Unlike my experience, Pearlman didn’t just manage existing bands.

He meticulously formed these groups from scratch.

What struck me was his approach to talent scouting.

Pearlman didn’t prioritize sensational vocal ability, dance moves, or songwriting skills.

Instead, he focused on soft skills.

Personality.

He looked for charisma and the ability to connect with fans.

Team dynamics.

He looked for how well potential members could work together.

Work ethic.

He looked for those dedicated to rigorous rehearsal schedules, tours, and public appearances.

With these qualities in place, Pearlman hired experts to develop the hard skills.

World-class vocal coaches.

Top choreographers.

Hit-making songwriters and producers.

Pearlman understood that you can teach someone to sing or dance better.

But you can’t instill charisma, teamwork, and grit.

These soft skills were the foundation of his boy bands’ successes.

(It’s important to note that Pearlman was running a Ponzi scheme, financing the boy bands with stolen money.)

Despite this, his ability to spot and develop talent was unmatched.

Reflecting on this, I realized how much emphasis I placed on hard skills when hiring at my company.

Pearlman’s story demonstrates that while hard skills are essential, soft skills are the true game-changers.

They create a foundation for growth, cohesion, and long-term success.

As you consider your next hire, think beyond the resume.

Consider those intangible qualities.

Hire character.

Train skill.