It’s an architectural marvel.

It’s an architectural marvel.

I was on a road trip from Anaheim to Big Sur in California.

Looking for a midpoint location to rest, I saw San Simeon on the map.

Researching area hotels and tourist spots, I learned about Hearst Castle.

The estate was built in the early 1900s by media magnate William Randolph Hearst.

Needing something to do, I booked a tour.

Upon arrival, I was awestruck.

The estate sits on 250,000 acres.

There are 165 rooms.

There are millions of dollars of art and antiques.

It even boasted the world’s largest private zoo.

To my surprise, the tour was the highlight of our road trip.

I became fascinated by William Randolph Hearst.

Wanting to learn more, I read his biography.

Hearst is a complex and controversial figure.

Yellow journalism.

Extramarital affairs.

Fiscal irresponsibility.

Be that as it may, Hearst was a master influencer.

Long before the digital age, he understood the power of the media.

Hearst’s newspapers were innovative.

Sensationalism.

Investigative journalism.

Visuals.

Syndication.

Advocacy.

Hearst’s newspapers not only reported the news but created it.

He artfully leveraged his business assets to build a personal brand and relationships to gain influence.

Hearst Castle is a prime example.

There, he hosted lavish parties for prominent figures.

Business magnates.

Hollywood stars.

Political leaders.

It associated his brand with luxury, showcased his expertise, generated exposure, and facilitated networking.

What lesson can we learn from Hearst?

Hearst gained influence to shape public opinion, champion causes, and advance his interests.

As business leaders, we have goals and interests, too.

We also have influence.

We can gain more influence by leveraging our assets, personal brand, and network.

Influence can drive positive change.

But influence can be misused if not handled with care.

Use it.

But use it wisely.

Never mistake the power of influence.