Last night I watched “Take the Ball Pass the Ball” on Netflix.
What I saw opened my eyes!
The film focuses on the Spanish futbol club FC Barcelona.
From 2008 to 2012, the team won 14 of a possible 19 trophies.
The documentary offers lessons that go beyond sports.
What struck me was the players, managers, and employees’ sense of identity or “who we are.”
Unlike other clubs, FCB focuses on skill and artistry, not strength and size.
The club is known for a distinctive style known as tiki taka futbol.
FCB relies on quick, short passes.
The team plays as a cohesive unit with no tolerance for solo stars.
FCB’s identity is so strong their motto is més que un club (“more than a club”).
The movie got me thinking about my agency’s identity.
How do we think about ourselves?
How do others view us?
Similar to FCB, my firm has a distinctive style.
Our position is that outbound sales is the most effective channel for agency growth.
With that, we have a unique strategic and tactical process.
But are we communicating that well to employees, clients, and in our sales and marketing?
How about you?
What’s your agency’s identity?
How do you think about yourself?
What do others think about you?
FC Barcelona is més que un club.
How do we become “more than an agency”?