Moonshots

“Moonshots.” πŸŒ™
“Big hairy audacious goals.” πŸ“ˆ
“Focus on the monumental, not incremental.” πŸ›οΈ

We hear this advice all the time.

Company leaders, motivational speakers, and self-help books preach it. πŸ™πŸ»

These stretch goals are deliberately set out of reach.

They’re to inspire and counter complacency.

We’re told even achieving a substantial fraction puts you ahead.

But there’s a dark side that’s often overlooked.

Research shows that when goal failure occurs, we perceive our abilities as inadequate. πŸ˜”

And ourselves as incompetent.

Missing a goal affects self-esteem and motivation.

It causes disengagement from challenging future tasks. 😟

Worse, it leads to increased risk-taking and unethical behavior.

Suppose you set a stretch goal to lose 100 lbs in 6 months.

You diet and exercise and lose 60 lbs (a significant feat). πŸ‹οΈβ€β™‚οΈ

How likely are you to be happy you lost 60 lbs,

Versus disappointed you missed the goal by 40 lbs? 🫀

Think about business.

You set a stretch goal to grow revenue by 100% YOY.

Everyone works their tails off for 12 months.

By year’s end, you have grown 60% (still tremendous growth). πŸ“ˆ

Is management happy?

How does that make the team feel? 🫀

I’m all for goal setting and having a Northstar.

But be careful of the potentially detrimental effects of the big hairy stretch moonshot.

Remember, there is power in tiny gains. ⚑

Small wins, small projects, and small differences often make huge differences. πŸ’ͺ

Small Wins, Small Projects, & Small Differences Often Make Huge Difference

Christian Banach

Christian Banach

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