Poker involves luck, uncertainty, risk, and sometimes deception

Poker involves luck, uncertainty, risk, and sometimes deception.

Every decision you make for your agency is a bet.

What new business opportunities should we pursue?

What ideas should we pitch?

Like poker, these are bets because not all the facts are known.

You don’t know what cards are in the other players’ hands or what cards will be dealt next.

You typically don’t know what other agencies are in a pitch or what the client really wants.

You have probabilities and possibilities.

In Texas Holdem, two Aces are a good hand.

But it doesn’t guarantee a win.

Even bad hands win once in a while.

To make better decisions (and pitch better), think like a poker player.

With each hand, poker players evaluate the probability of outcomes.

Do the same.

Imagine the future.

If your pitch ends up a loss, what are the possible reasons why?

Use this to establish your confidence level.

Plan accordingly.

But remember, good decisions can have bad outcomes.

And bad decisions can have good outcomes.

Whether a pitch turns out or not doesn’t make it right or wrong.

The best poker players don’t change their game strategy if a few hands don’t go their way.

Decisions and pitches shouldn’t be based on the result but on the process taken to make it.

Life Is Often Not A Matter Of Holding Good Cards But Playing A Poor Hand Well

Christian Banach

Christian Banach

Say, hi! Connect with me on LinkedIn, Facebook, and Instagram.

FREE MASTERCLASS

How to Predictably Get Your Busy Agency 6- and 7-Figure Opportunities with Big Companies

MY FREE RESOURCES

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development program today.

online course

Target Market Strategy

Get clear on the problems your agency uniquely solves, your right-to-win audience, and how to go-to-market

Group coaching

Prospecting Training

Get trained on the most effective strategies and tactics to connect with busy decision-makers at enterprise companies

Private

Lead Gen System Implementation

Get help designing and implementing an in-house system that generates leads from enterprise companies predictably

Private

Outsourced Lead Gen

Get meetings booked with decision-makers at enterprise companies by
outsourcing your lead generation

hybrid-services

My Story

Read the story of how I went from concert promoter to agency owner, how things fell apart, and how I started over

outsource

Press & Media

Check out my recent guest appearances on popular blogs, podcasts, TV, and radio shows

digital-marketing

Featured Insights

Learn more about outbound business development through my latest articles, research studies, and videos.

free resources icon

Free Resources

Get my fill-in-the-blank templates, worksheets, and checklists to kickstart your agency’s outbound business development system.