Why SEO Is Over (and What Your Firm Should Do Instead)

Agencies and consultancies, here’s the cold, hard truth: SEO is over!

We all know how inbound marketing is supposed to work. You write a blog or white paper, wait for your prospects to find it, and watch the leads roll in.

But today, search engines are cutting organic reach, social media algorithms are limiting who sees your posts, and AI-powered tools like ChatGPT are dishing out quick answers before anyone clicks a single link.

All of this while the volume of content explodes. Case in point: A recent study by 10Fold Communications reveals that 92% of B2B tech marketers are creating more content compared to 2023. You’re essentially shouting into a hurricane if you rely on SEO and passive inbound to bring in clients.

Yes, you still need top-tier thought leadership. But generic content won’t cut through the noise. You need hyper-specific, insightful ideas that speak directly to the massive problems your enterprise prospects care about.

Even that’s not enough on its own.

You have to pair your content with targeted demand generation. Think email newsletters, LinkedIn thought leadership ads, and webinars. You must make sure the right decision-makers actually see your brilliance.

Then, once they read it, you don’t just wait for them to call. You must proactively reach out through multiple channels, such as email, LinkedIn, the phone, and even, in some cases, the mail, to start conversations and prove you can solve their challenges.

Bottom line? SEO isn’t the golden ticket.

True thought leadership plus a rock-solid demand gen plan—and a willingness to reach out—is what will get you in front of decision-makers in today’s crowded digital world. Please don’t wait around for them to find you… because they likely never will.

Ready to land 6- and 7-figure opportunities for your agency or consultancy predictably? Book a call with us today to explore whether email newsletters can unlock growth for your firm.