Outbound Strategy Excellence

Our clients value our expertise engaging with large and enterprise companies, necessitating a strategic, targeted, and personalized approach. Our diverse team of outbound specialists is a key strength. We have seasoned strategists from top marketing agencies, a research and data team dedicated to manually curating prospect lists, and skilled B2B copywriters crafting hyper-personalized emails. This expertise aligns with our core philosophy of Relationship-Making™. We focus on fostering long-term, meaningful connections for our clients with their prospects, moving beyond the transactional nature of lead generation to building enduring business relationships.

Our onboarding consists of four detailed workshops, each lasting 1.5 to 2 hours. These sessions are structured to lay the groundwork for an effective outbound program. Additionally, an estimated 1-2 hours of preparatory work are required for each workshop. Typically, the onboarding process spans 4 weeks, but we’re flexible and can adjust the pace according to your team's availability and needs.

For optimal results from our program, we suggest involving team members who are key to new business development and strategic growth initiatives in the onboarding and strategy sessions. Their diverse perspectives are invaluable and help ensure a cohesive approach throughout your organization. Once we initiate outbound lead generation, our regular meetings will typically involve the core team responsible for new business development. This focused approach helps streamline the process and ensures we're working closely with the team members directly involved in these efforts.

While results vary, many clients see meetings booked from the initial campaign. The timeline depends on factors like industry, target audience, brand positioning, and existing brand awareness.

Our pricing varies based on factors like target market size (SMBs or large enterprises), your growth goals, average deal size, channels used, and engagement duration. We first analyze your needs to provide you with a customized quote that ensures value for your investment. Please contact us for a tailored price estimate.

In outbound campaigns, we represent your company using your email address. To prospects, it appears we’re one of your company representatives, with no indication of Christian Banach's involvement.

We don't guarantee a specific number of meetings or revenue results due to factors outside our control. Our approach emphasizes quality over quantity, focusing on arranging highly relevant meetings. If unsatisfied with the quality or quantity, you can cancel, ensuring our services align with your expectations and needs.

Your involvement begins with four key sessions, each lasting about 1.5-2 hours, complemented by additional homework tasks. These sessions are crucial for crafting your Go-to-Market (GTM) strategy. Following this initial phase, your team will participate in bi-weekly 30-minute strategy discussions. We also require monthly reviews and approvals of target lists, messaging, and input for lead magnets. We recognize your time is valuable, and our role is to alleviate your workload. However, a successful partnership thrives on mutual commitment, and our most successful clients are those who invest the necessary time to collaborate with us closely.

Our industry experience enhances our service. We maintain confidentiality and exclusivity for each client, never sharing leads or strategies between clients. Each client's program is bespoke.

Our role is setting the meeting; your team handles the meeting and the closing process. Typically, prospects don’t expect the person who set the meeting to attend. However, we can assist with handoffs if our team has established a strong rapport with the prospect.

Results can vary, with clients typically closing 1 in 10 meetings. Outbound leads often have a longer sales cycle compared to inbound, as prospects may not have an immediate need. Our most successful clients have a strategy to nurture prospects over 3-18 months.