Webinar Recap: Ghosted Again? How to Stop Wasting Resources and Shorten Sales Cycles

Generating new business is tougher than ever. Traditional lead gen tactics—like referrals, SEO, and cold email—just don’t deliver consistent results anymore. That’s why we hosted a webinar to introduce a smarter, more modern approach: Signal-Based Outreach.

In the session, we walked through a five-step framework designed to help agencies and consultancies connect with prospects when interest is high and timing is right. Here’s what we covered:

1. Identifying buying signals—from job changes to website visits to content engagement.
2. Monitoring and capturing those signals using affordable tools (even without a big tech stack).
3. Prioritizing outreach based on signal strength—not just company size or job title.
4. Personalizing outreach to increase response rates with 1-to-1 and 1-to-few campaigns.
5. Measuring what matters, including KPIs like market reach, account engagement, and meetings booked.

We also shared behind-the-scenes of how our team tracks thousands of accounts in a simple spreadsheet, showing that you don’t need fancy tools to get started. Plus, we explored how to align sales and marketing efforts around this approach to build a more predictable pipeline.

If your current outreach efforts feel random, reactive, or resource-heavy, this session offers a clear and actionable path forward.

👉 Want to dive deeper?

You can watch the full webinar replay and download the slide deck.

___

Special thanks to our sponsor, Copper CRM, for supporting the session—and for offering attendees a 15% discount on an annual subscription to help streamline outreach and turn signals into sales.
Book your demo today to unlock the discount.